Which ASX 200 shares have got the attention of Gen Z investors?

Report shows Gen Z investors traded a narrower range of securities than other generations in FY24.

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The 10 most traded securities among Gen Z investors using the Selfwealth trading platform in FY24 comprised eight exchange-traded funds (ETFs) and two S&P/ASX 200 Index (ASX: XJO) mining shares.

Trading activity data published by Selfwealth Ltd (ASX: SWF) shows the investment choices of its Gen Z clientele mirror broader industry trends, showing younger investors are more inclined to buy ASX ETFs.

By comparison, baby boomers tend to prefer traditional blue-chip ASX 200 dividend-paying shares.

Let's dig into the data.

A group of seven young people of different genders and cultural backgrounds stand in a group with serious expressions wearing casual young persons' attire.

Image source: Getty Images

Selfwealth said Gen Z clients, who were born between 1996 and 2010, showed "the greatest relative interest in ETFs of any age group" in FY24.

Gen Zs bought and sold a mix of ETFs tracking ASX 300 and ASX 200 shares, US shares, and other international stocks.

ETFs are baskets of equities that provide easy diversification in a single trade for one brokerage fee.

The data also shows that Gen Zs feel a stronger level of buying conviction and engagement with their 10 favourite ETFs and ASX 200 shares than other generations.

In a report, Selfwealth said:

Overall, the top ten most actively traded securities by Gen Z investors accounted for 32.4% of all trades made by this group, which was over 12 percentage points higher than Millennials, and nearly 20 percentage points higher than the segment with the lowest concentration (Gen X). 

The average buy-to-sell ratio among the top 10 ETFs and ASX 200 shares was 79.3%. Selfwealth said this demonstrated "a long-term focus among this segment of young investors". 

Overall, Gen Z investors placed buy and sell orders on 2,423 unique securities in FY24.

This was a far narrower range of securities than other generations. For example, millennials placed trades on 4,985 ETFs, ASX 200 shares, and other securities — more than double the number traded by Gen Zs.

10 most traded ASX 200 shares and other securities

Here are the top 10 most traded securities by volume among Selfwealth's Gen Z investors in FY24.

The percentage of buy orders is also reported alongside each security.

RankTop securities by trading volumePercentage of buy orders
1Vanguard Australian Shares Index ETF (ASX: VAS)80.8%
2Vanguard Diversified High Growth Index ETF (ASX: VDHG)74.9%
3Vanguard MSCI Index International Shares ETF (ASX: VGS)83.8%
4iShares S&P 500 AUD ETF (ASX: IVV)86.1%
5Betashares Nasdaq 100 ETF (ASX: NDQ)78.1%
6BetaShares Australia 200 ETF (ASX: A200) 77.8%
7BetaShares Diversified All Growth ETF (ASX: DHHF) 83.4%
8Vanguard US Total Market Shares Index AUD ETF (ASX: VTS) 78.7%
9BHP Group Ltd (ASX: BHP)66.7%
10Pilbara Minerals Ltd (ASX: PLS)62.8%
Source: Selfwealth

Motley Fool contributor Bronwyn Allen has positions in BHP Group and Vanguard Us Total Market Shares Index ETF. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended BetaShares Nasdaq 100 ETF and iShares S&P 500 ETF. The Motley Fool Australia has positions in and has recommended BetaShares Nasdaq 100 ETF. The Motley Fool Australia has recommended Vanguard Msci Index International Shares ETF and iShares S&P 500 ETF. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

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