Why is the DroneShield share price jumping to a 52-week high today?

New highs have been reached on Tuesday. But what's getting investors excited?

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The DroneShield Ltd (ASX: DRO) share price has continued its impressive run.

In morning trade, the counter drone technology company's shares are up 8% to a 52-week high of 46 cents.

Why is the DroneShield share price racing higher?

The company's shares are rising today after investors responded positively to news of a new product launch.

According to the release, DroneShield has launched its Expeditionary Fixed-Site (EFS) Kit for the DroneSentry-X Mk2.

DroneSentry-X Mk2 is a multi-mission Counter-UxS solution providing artificial intelligence (AI) driven detection, identification, and next generation electronic defeat capabilities engineered for mobile and expeditionary use cases.

Management notes that its new EFS Kit enables rapid deployment of the DroneSentry-X Mk2 across a wide range of operations, setting a new standard for ease of use among tactical end users.

The company highlights that the integration of AI ensures that operators receive real-time intelligence, allowing for rapid decision-making and response to UxS threats. In addition, the EFS Kit transforms the DroneSentry-X into a best in class integrated sensor and effector solution for wide area operations. This allows it to be easily deployed in various environments.

DroneShield's U.S. CEO, Matt McCrann, was pleased with the launch. He commented:

The DroneSentry-X EFS Kit addresses a huge gap for operators – combining an adaptable Counter-UxS capability with user-friendly features. Our commitment to ease of use is evident in every aspect of the DroneSentry-X EFS Kit, from advanced AI detection to the truly easy to deploy configuration.

This sentiment was echoed by DroneShield's Chief Technology Officer, Angus Bean. He added:

We are focused on rapid product development this includes both new technologies and solution refinement based on end user mission sets. We want to execute on the complete solution, considering sequence of operation, deployment life cycle and ongoing support.

The DroneShield share price is now up 24% in 2024.

Motley Fool contributor James Mickleboro has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended DroneShield. The Motley Fool Australia has recommended DroneShield. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

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