This ASX All Ords stock is 'on track to deliver record sales', so why is it crashing 29%?

Young Australians appear to be slowing their discretionary spending amid tougher economic conditions.

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Key points

  • Shares in Universal Store are plummeting 29% at the time of writing, trading at $2.94 apiece 
  • That's despite the company forecasting record sales for financial year 2023 
  • However, the market seems to have zeroed in on slowing spending among the company's key demographic 

The prospect of record sales and material growth from one All Ordinaries Index (ASX: XAO) company hasn't proven enough to win over the market this morning.

All Ords stock Universal Store Holdings Ltd (ASX: UNI) is plummeting on the back of what initially appears to be a positive update.

However, investors seem to have honed in on a notable 'but' in today's update from the youth-focused clothing retailer. That is, a deteriorating macro environment and financial pressure on its key demographic.

The All Ords share is trading 29% lower at $2.94 at the time of writing.

Let's take a closer look at the news weighing on Universal Store shares on Wednesday.

All Ords retail share tumbles amid deteriorating environment

Experts have previously heralded youth-focused retailers as somewhat immune to the economic pressures broadly felt by consumers in 2023.

QVG Capital's Josh Clark, for instance, flagged that younger Australians are generally positioned to benefit from low employment while avoiding the impact of rising rates, as my Fool colleague Tristan reported earlier this month.

Thus, the demographic may have been assumed to have plenty of cash for discretionary purchases. But such hopes might have gone out the window today. Universal Store's latest trading update stated:  

Trading conditions observed throughout April and May to date have further tightened indicating that some customers are reducing their spending.

The group expects this subdued environment to continue for the balance of FY23 and into FY24.

Fortunately, that's about where the bad news ends. Though, that's likely little comfort for those watching the All Ords stock tumble today.

Universal Store bolsters guidance, forecasts record sales

In more positive news, the company expects to post a record $258 million to $261 million of sales for financial year 2023. That would mark an increase of as much as 25% on its previous result.  

Between $238 million and $240 million of that is tipped to come from the Universal Store business. Another $40 million to $42 million is expected to be born from its recently-acquired THRILLS business.

In earnings, the All Ords company expects to post between $39 million and $41 million of earnings before interest and tax (EBIT) – up from $32.6 million in financial year 2022.

Meanwhile, its gross margin is expected to come in slightly above last fiscal year's 61.1%. That's particularly impressive, given the company noted a backdrop of increased promotional activity and evidence of overstocking among its peers.

Today's release from the All Ords company concluded:

The group will continue to make the right long-term decisions despite the challenges of near-term sales volatility and a difficult macro environment.

It's expected to drop its full-year earnings on 25 August.

Universal Store share price snapshot

Today's tumble has sent the Universal Store share price further into the longer-term red.

The stock has fallen 42% since the start of 2023. It's also 34% lower than it was this time last year.

Meanwhile, the All Ords has risen 4% year to date and 1% over the last 12 months.

Motley Fool contributor Brooke Cooper has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

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