Why did Alphabet stock crash 9% on Wednesday?

Google's parent company delivered disappointing results that set off alarm bells about the state of the broader economy.

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

This article was originally published on Fool.com. All figures quoted in US dollars unless otherwise stated.

What happened

Shares of Alphabet (NASDAQ: GOOGL) (NASDAQ: GOOG) turned sharply lower on Wednesday, falling by  9.14%.

The catalyst that sent the tech giant lower was its third-quarter earnings report, which suggested the economy is worse than some feared.

So what

Alphabet generated revenue of $69 billion, up 6% year over year (up 11% in constant currency), as foreign currency headwinds ate into its results. Its operating margin continued the decline that began earlier this year, falling to 25% compared to 32% in the prior-year quarter. The bottom line showed the strain of the beleaguered economy as diluted earnings per share (EPS) of $1.06 slumped 24%.

To give some context to that performance, analysts' consensus estimates were calling for revenue of $71 billion and EPS of $1.26, so Alphabet missed expectations on both counts.

In the face of macroeconomic headwinds, Google Cloud held up relatively well, growing 38% year over year, bringing its run rate to nearly $27.5 billion. But the big story was a marked deceleration in Google's digital ad revenue, which grew just 2.5%.

Ad spending on YouTube exhibited the most noticeable change, as revenue declined to $7.07 billion, down 2% year over year and missing analysts' expectations of $7.42. This marks the first time YouTube's ad revenue declined year over year since Alphabet began breaking out the segment's results in 2019.

On the conference call to discuss the results, CFO Ruth Porat blamed the decelerating growth on "further pullbacks in advertiser spend," a phrase that sent a shiver through the digital advertising and ad-tech spaces.

Now what

Heading into the fourth quarter, Alphabet executives warned that the company was "lapping the outsized growth in 2021," resulting in tough comps, while simultaneously facing "larger" foreign exchange headwinds and a pullback in ad spending.

Over the long term, its industry-leading position in digital advertising makes Alphabet stock a buy -- particularly on any weakness -- but investors should buckle in for a bumpy ride over the next few quarters. 

This article was originally published on Fool.com. All figures quoted in US dollars unless otherwise stated.

Danny Vena has positions in Alphabet (A shares). Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool’s board of directors. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Alphabet (A shares) and Alphabet (C shares). The Motley Fool Australia has recommended Alphabet (A shares) and Alphabet (C shares). The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on International Stock News

Flag of USA on a processor, CPU Central processing Unit, or GPU microchip.
International Stock News

Nvidia shares jump after earnings report. Here's what has investors excited

The world's biggest company delivered another huge quarter and a bullish outlook.

Read more »

A tech worker wearing a mask holds a computer chip.
International Stock News

Up 15% in 2026! Why Nvidia shares could be in for a huge week

The AI behemoth heads into earnings with expectations already running very high.

Read more »

A distressed young woman reads bad news on her smartphone while standing in a modern indoor setting.
ASX Share Market News

How the KOSPI crash impacted ASX investors

The South Korean market rose 170% in FY26 before crashing 44% last month.

Read more »

Man looks shocked as he works on laptop on top a skyscraper with stockmarket figures in graphic behind him.
ASX Share Market News

Imagine the ASX 200 near-tripling in a year. That's what the KOSPI did in FY26

Then came last month's 44% crash. Here's the full story behind the KOSPI's boom and bust.

Read more »

Man controlling a drone in the sky.
International Stock News

Why investors are rotating out of defence stocks: Expert

Should investors buy the dip on this billion dollar sector?

Read more »

Three rockets heading to space
International Stock News

SpaceX shares under pressure despite revenue beat

Solid results have failed to lift the stock.

Read more »

A young woman drinking coffee in a cafe smiles as she checks her phone.
International Stock News

What do Microsoft's strong earnings mean for these ASX shares?

Hyperscaler spending is the demand catalyst for these ASX shares.

Read more »

Three rockets heading to space
International Stock News

SpaceX shares continue to slide. What's the next catalyst for a recovery?

Analysts back the company, but investors seem lukewarm.

Read more »