The Pointsbet Holdings Ltd (ASX: PBH) share price is tracking lower today and is 6.5% in the red at $2.56.
Despite a slight gain over the past month of trade, the share is down 64% this year to date, or 80% in the past 12 months.
On Monday, the company advised that SIG Sports Investment Corp (SIG) made a strategic $94 million investment via a share placement.
Shares were expected to be quoted from today.
What to expect for PointsBet shares?
PointsBet advised that SIG received 38,750,000 shares for its investment at a price of $2.43 per share.
The investment upped SIG's stake to 12.8%, making it the company's largest shareholder.
SIG is a proprietary trading giant, with firms dotted around the world. It also has its hands in many adjacent markets like brokerage, capital management, and sports analytics.
As such, the move gives PointsBet exposure to other markets, and the pair seem to have made a long-term commitment based on the language of the directors.
PointsBet also signed a deal with Nellie Analytics, a subsidiary of SIG.
Under the agreement, Nellie Analytics will provide sports analytics and quantitative modelling services to build out PointsBet's existing technology.
It remains to be seen what the long-term value the SIG is set to provide, but it will be recognised throughout PointsBet's financial statements in periods to come.
On the market side, things are much clearer.
Despite the vote of confidence with these two deals, the market was relatively mute to the news.
After a small gain from $2.55 to $2.78, PointsBet shares have continued in their longer-term downtrend today.
By that, we mean the shares have rolled from a previous high of $13 on 24 June last year to just above $2.50 today.
The PointsBet share price hasn't managed to break away from the selling pressure, as seen below.
