'Selldown': Here's why the Cettire (ASX:CTT) share price is sliding 8%

Cettire shares are sinking after a selldown by the founder.

Key points
  • Cettire’s founder Dean Mintz is selling a chunk of shares 
  • The price for the block sale is $1.35 
  • The Cettire share price is down almost 10% amid the announcement 

The Cettire Ltd (ASX: CTT) share price has dropped almost 10% in trading today after an announcement regarding a selldown of shares by the founder of the business.

Cettire is a global online retailer. It offers a large selection of personal luxury goods through its website, Cettire.com. It has around 200,000 products of clothing, shoes, bags and accessories from approximately 1,700 luxury brands.

Man with his hand on his face looking at a falling share price chart on a tablet.

Image source: Getty Images

Cettire share price sinks after founder selldown

In a statement to the ASX, Cettire said that the founder and CEO of the luxury retailer, Mr Dean Mintz, has agreed to sell down 35 million shares in the company. These shares were recently released from voluntary escrow.

There have been rumours about a potential sale for a while.

The ASX retail share said that the selldown represented 9.18% of the company's issued capital.

Sale price

Mr Mintz's sale of shares was down at a Cettire share price of $1.35 in a block trade.

However, that sale price is still another 5% lower than the current price of $1.42.

Over the last month, the Cettire share price has fallen almost 40% over the past month.

How much of Cettire will Mr Mintz own after the sale?

According to the ASX announcement, after the sale Mr Mintz will still own a 56.72% shareholding in the company. He will still be Cettire's largest shareholder.

Mr Mintz has also confirmed that he will not sell any further shares in Cettire prior to the release of the company's FY22 full-year result. This should be released in the August 2022 reporting season.

Dean Mintz comments

Commenting on his loyalty to the company and the benefit of the sale, Mr Mintz said:

Cettire is a huge part of my life, it has a phenomenal market opportunity and I remain fully committed to continuing to lead the company to grow shareholder value. The sale represents a small portion of my shareholding and I will remain Cettire's largest shareholder. The sale enables greater trading liquidity and a broadening of the share register and I look forward to welcoming the new shareholders to the company.

Cettire share price snapshot

Since the start of 2022, the Cettire share price has fallen around 60%.

This decline has occurred despite the company reporting that its gross revenue increased by 242% in January 2022 compared to January 2021.

Earlier this month, Cettire also announced that it is entering the Chinese online luxury market. By 2025, China is expected to be the world's largest personal luxury goods market. This will represent a $150 billion potential addressable market.

Supporting this Chinese expansion move is a partnership with JD.com, one of the world's biggest e-commerce players. JD.com has 550 million active customers and it is China's largest online retail platform. JD.com will help drive traffic and brand awareness.

Motley Fool contributor Tristan Harrison has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. owns and has recommended Cettire Limited. The Motley Fool Australia has recommended Cettire Limited. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

More on Share Fallers

Codan share price A dismayed kid dressed as a scientist stands with his back to a rocket crashed into the ground
Share Fallers

Xero shares crash to a 7-year low after a brutal sell-off

The decline has wiped out years of share price gains.

Read more »

Two miners at a mine site on their tablets, with mining machinery behind them.
Share Fallers

Why has the Mineral Resources share price fallen 12% this week?

It’s been another tough week for Mineral Resources shareholders.

Read more »

A man holds his hand to his chin with a furrowed brow, making an expression of puzzlement or confusion.
Share Fallers

Top 3 ASX 200 shares now below their 200-day moving average

Are these businesses still a buy?

Read more »

A young man clasps his hand to his head with a pained expression on his face and a laptop in front of him.
Share Fallers

What are the most shorted ASX shares on the market right now?

Two names, two opposite bear cases.

Read more »

An arrow crashes through the ground as a businessman watches on.
Share Fallers

Warning: Corporate Travel shares have crashed 80%. What on earth just happened?

An 80% crash has left investors asking what went so wrong.

Read more »

Stressed businessman sits in panic amid digital stock market financial background.
Share Fallers

The five worst-performing ASX 200 shares in August unmasked

Investors sent these five ASX shares crashing 17% to 23% in August. But why?

Read more »

Stressed businessman sits in panic amid digital stock market financial background.
Share Fallers

Why Megaport, Lendlease and JB Hi-Fi shares all crashed 14% to 15% this week

ASX investors punished Lendlease, Megaport, and JB Hi-Fi this week. But why?

Read more »

Woman checking out new laptops.
Consumer Staples & Discretionary Shares

Down 14% today: Are JB Hi-Fi shares now a bargain-bin buy?

Could JB's plunge mean a bargain buy?

Read more »