Southern Cross Media (ASX:SXL) share price drops 11% on profit fall

Shares in the Aussie media giant are sinking today. Here's what the company announced.

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Key points
  • The Southern Cross Media share price is sinking 11% today
  • The company's NPAT dropped almost 50% for the half ending 31 December 2021
  • An upcoming fully franked dividend of 4.5 cents per share is expected to be paid in April 

The Southern Cross Media Group Ltd (ASX: SXL) share price is crashing today following the release of the company's half-year financial results.

The company reported a large decrease in profit and declared an interim dividend to be paid in April.

At the time of writing, the Southern Cross Media share price is down 10.99% at $1.81. For context, the All Ordinaries Index (ASX: XAO) is also having a shocking day, currently down 2.8%.

Let's read on…

woman crying while eating ice cream

Image source: Getty Images

Southern Cross Media share price tanks on results

For the six months ending 31 December 2021 (H1 FY22), the Australian media company highlighted the following:

Despite the drop in earnings, Southern Cross Media said its balance sheet "remains strong". As such, its EBITDA amount (excluding JobKeeper payments and its Public Interest News Gathering grant [PING]) was up 16.3% to $46.5 million.

The company will also pay a fully franked dividend of 4.5 cents per share on 7 April. This is the first time it has paid an interim dividend since 2019.

What else happened in the half?

Looking more closely at its operations, Southern Cross Media's LiSTNR app saw 500,000 new users in the last 12 months. It also had more advertisers taking advantage of its "addressable audiences".

Against its pcp of H1 FY22, audio revenue increased by 11.5% to $193.8 million, and broadcast revenue was up 10.3% to $183.3 million.

Television revenue was down by 22.3% to $65.8m. However, television EBITDA (excluding JobKeeper payments and PING) increased by 27.3% to $17.5 million. This was a double whammy effort, due to the media company's "sales performance" and the changeover of its "television affiliation to Network 10" from 1 July last year.

On the move, CEO Grant Blackley said:

Our open and effective operating relationship with Network 10 delivered above-market returns for both parties.

From 1 April, SCA will take over national sales representation for Network 10 programming in northern NSW and Tasmania which will simplify buying off Network 10 for national advertisers in regional Australia.

Expenses were reduced by $6 million, a portion due to "lower television affiliation fees payable to Network 10".

What did management say?

Commenting further on the results impacting the Southern Cross Media share price today, Blackley said:

The recovery in advertising markets continues to strengthen but is uneven, with Omicron related disruptions tempering the strong momentum from November to December.

Advertising markets in Q4 are expected to benefit from a normalising market, improving consumer and business demand and the upcoming Federal Election.

Southern Cross Media share price snapshot

Over the last 12 months, the Southern Cross Media share price has dropped by 25%. It is also down by more than 5% this year to date.

The company has a market capitalisation of $536.35 million.

Motley Fool contributor Alice de Bruin has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

More on Earnings Results

A company manager presents the ASX company earnings report to shareholders at an AGM.
Earnings Results

Storage King Group earnings: Revenue, profit fall, outlook steady

Storage King Group reported lower revenue and profit for FY26 but kept its distribution steady and boosted internal growth plans.

Read more »

Man raising both his arms in the air with a piggy bank on his lap, symbolising a record high.
Earnings Results

IPD Group reports record profits and dividends in FY26

IPD Group lifted FY26 revenue, profit and dividends above guidance.

Read more »

A couple sit in front of a laptop reading ASX shares news articles and learning about ASX 200 bargain buys
Financial Shares

QBE Insurance Group posts higher profit and lifts dividend in 1H26

QBE Insurance Group increased first-half profit and its dividend amid premium growth and a robust capital position.

Read more »

Shot of a young businesswoman using her phone at work, with stock market related images in the background.
Earnings Results

Are Telstra shares a buy, hold, or sell after their full-year results, according to this expert?

Why weren't investors pleased with Telstra's full-year results?

Read more »

A young woman in a red polka-dot dress holds an old-fashioned green telephone set in one hand and raises the phone to her ear.
Earnings Results

Telstra share price drops 5% on FY26 report despite big dividend increase

Telstra will pay a final dividend of 10.5 cents per share for FY26.

Read more »

A woman with a sad face stands under a shredded umbrella in a grey thunderstorm.
Earnings Results

IAG shares dive 7% on FY26 results despite $1.3B increase in gross written premiums

Net profit fell despite a $1.3B rise in gross written insurance premiums last financial year.

Read more »

A couple sit in front of a laptop reading ASX shares news articles and learning about ASX 200 bargain buys
Earnings Results

FINEOS swings to profit in 1H26

FINEOS posted higher revenue, swung to profit, and outlined growth plans.

Read more »

Woman using a pen on a digital stock market chart in an office.
Earnings Results

ASX Ltd FY26 results: revenue up 13%, technology upgrades, dividend declared

The stock exchange operator is paying shareholders a final dividend per share of 104.7 cents.

Read more »