The Douugh Ltd (ASX: DOU) share price is on the rise this morning after the company announced a partnership to launch an integrated crypto offering.
At the time of writing, the Douugh share price is up 16.4% to 7.8 cents.
Douugh app to feature crypto wallet and trading features
Douugh has partnered with leading crypto-as-a-service provider Zero Hash, in the United States to integrate a cryptocurrency wallet and trading capabilities into its core Douugh app.
The partnership will initially allow US customers to buy, hold and sell crypto directly through the Douugh app's Crypto Jar feature.
The Crypto Jar offering will allow consumers to directly participate in digital asset investing, commission-free. As well as spend with the cryptocurrency of their choice through the Douugh Mastercard debit card.
The partnership with Zero Hash commences immediately, for an initial 3-year term.
The launch of Douugh's crypto service is subject to approval from the company's banking partner on the flow of funds.
Douugh said that it intends to launch the Crypto Jar offering and functionality in Q322.
About Zero Hash
Zero Hash is a digital asset settlement and custody platform that is registered in the United States with the Financial Crimes Enforcement Network.
The company can operate in 51 US jurisdictions as a money service business, money transmitter or virtual currency business.
Management commentary
Douugh founder and CEO Andy Taylor commented on the upcoming features, saying:
Cryptocurrency is now at the maturity point that it has become a favored investment for millennials and gen-z who are hungry for yield and access to liquidity. The key for us is facilitating this activity responsibly.
For the next generation of investors, cryptocurrency is becoming an essential component of one's overall diversified investment portfolio, and we are excited to partner with one of the largest and most regulated exchanges in the digital asset space to provide our customers with the ability to grow their cryptocurrency savings over the long term.
Douugh share price has a long way to go
Despite Douugh's exciting growth story, its share price is down 54% year-to-date.
This comes off the back of an explosive initial public offering last year, where it surged to all-time highs of almost 50 cents from a listing price of just 3 cents.
The Doough share price has a mountain to climb to breakeven for the year, let alone re-test its previous record highs.
