Why the Emerge Gaming (ASX:EM1) share price is up 11% today

The company is having a bumper day after announcing its gaming platform has reached 1 million paid subscribers.

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The Emerge Gaming Ltd (ASX: EM1) share price opened as much as 20% higher to 4.6 cents this morning after the company announced a subscriber milestone for its MIGGSTER gaming platform.

At the time of writing, the company’s shares have pulled back slightly to 4.2 cents, still up by 10.53% for the day so far.

What’s driving the Emerge Gaming share price?

Emerge Gaming shares are on the move today after the company announced it has surpassed the 1 million paid subscriber milestone for its MIGGSTER platform.

MIGGSTER aims to build an online gaming community with features such as chat, friends and team functionality. Users can pay a monthly subscription fee of A$12.00 per month or an annual subscription of A$113 to access more than 100 games and participate in all worldwide tournaments.

Emerge described the 1 million paid subscriber figure as a key milestone in reaching its goal of “building a globally recognised community which will enable the company to target a broader audience and additional revenue opportunities”.

Commenting on this achievement, Emerge Gaming CEO Gregory Stevens said:

I am excited by the achievement of this milestone for the MIGGSTER platform and the progress of our overall growth strategy in Emerge. MIGGSTER demonstrates that our platforms are globally scalable in a profitable manner – it provides an excellent, real world case study which we will use to unlock other opportunities with new partners. Our next milestone is to achieve a 1.5 million paid subscriber community size across all products. As part of the first phase of this growth strategy, we are seeking to rapidly grow subscriber numbers by offering a variety of discounted promotional offerings to prospective subscribers

Foolish takeaway

Emerge Gaming shares have surged by more than 130% over the past 12 months. Year to date, however, the company’s shares are not faring so well, and are down by nearly 47%. Based on the current share price, Emerge has a market capitalisation of around $47 million.

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Motley Fool contributor Kerry Sun has no position in any of the stocks mentioned. The Motley Fool Australia’s parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

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