Facebook beats the street thanks to stellar ad sales

Earnings jumped by 52% in the fourth quarter and free cash flow nearly doubled.

| More on:
A happy woman looks at her mobile phone and fist pumps, indicating a share price rise

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

This article was originally published on Fool.com. All figures quoted in US dollars unless otherwise stated.

Social media giant Facebook Inc (NASDAQ: FB) posted solid fourth-quarter 2020 results on Wednesday evening. The company exceeded Wall Street's expectations across the board and boosted its share buyback program by $25 billion.

Facebook's revenue rose 33% year over year, landing at $28.1 billion. GAAP earnings jumped 52% to $3.88 per diluted share. The average analyst had been forecasting earnings of roughly $3.19 per share on sales near $26.3 billion.  

The company achieved its stated goal of accelerating its ad revenue growth, lifting that key metric from 22% in the third quarter to 31% this time. Free cash flow rose 91% to $9.22 billion.

The company's active user counts continued their steady climb at low-teen to mid-teen percentage rates year over year. Facebook had 1.84 billion daily active users in December.

CFO David Wehner highlighted two macroeconomic trends that helped the company exceed expectations in the quarter. A global shift toward online commerce was accompanied by higher consumer demand for products and lower interest in services. These two tendencies combined to serve as a tailwind to Facebook's advertising growth.

Looking ahead, Wehner said he expects easy year-over-year comparisons in the first half of 2021 as the company will be measuring its progress against the weak advertising environment that prevailed during the early stages of the coronavirus pandemic.

Encouraged by these results and current business trends, Facebook refueled its share repurchase program with a $25 billion injection. The previous authorisation of $34 billion had $8.6 billion left, so the move brings Facebook's capacity to buy back its shares to roughly $34 billion again.

This article was originally published on Fool.com. All figures quoted in US dollars unless otherwise stated.

Randi Zuckerberg, a former director of market development and spokeswoman for Facebook and sister to its CEO, Mark Zuckerberg, is a member of The Motley Fool's board of directors. Anders Bylund has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. owns shares of and recommends Facebook. The Motley Fool Australia has recommended Facebook. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

More on International Stock News

a man with a wide, eager smile on his face holds up three fingers.
International Stock News

3 reasons to buy Nvidia stock before 29 July

Jensen Huang and Mark Zuckerberg will speak together at an AI conference. Could that move the needle for Nvidia?

Read more »

A man wearing a red jacket and mountain hiking clothes stands at the top of a mountain peak and looks out over countless mountain ranges.
International Stock News

Has Nvidia's stock finally peaked?

Could this be the start of a much larger sell-off in Nvidia's stock?

Read more »

Rede arrow on a stock market chart going down.
International Stock News

Why Nvidia stock is sinking again

Earnings season has kicked off for the "Magnificent Seven." What does this mean for Nvidia?

Read more »

Man pumping petrol
International Stock News

Tesla's Q2 disappoints, but there's more to the story

Here's why the second quarter could be better than it appears, and why 2025 can't come soon enough.

Read more »

A man sits wide-eyed at a desk with a laptop open and holds one hand to his forehead with an extremely worried look on his face as he reads news of the Bitcoin price falling today on his mobile phone
International Stock News

Why Tesla stock just crashed

Tesla stock looks like the "Bad News Bears" of the auto industry.

Read more »

A man sits in casual clothes in front of a computer amid graphic images of data superimposed on the image, as though he is engaged in IT or hacking activities.
International Stock News

What did Nasdaq high flyers Tesla and Alphabet just report?

Nasdaq earnings season continues with Google-parent Alphabet and Tesla reporting overnight.

Read more »

A woman sits at her computer with her chin resting on her hand as she contemplates her next potential investment.
International Stock News

Nvidia stock has pulled back over 10%. Here's what history says could happen next

Nvidia has a 100% success rate of rebounding after pullbacks of 10% or more. Will this time be different?

Read more »

Digital rocket on a laptop.
International Stock News

Why Nvidia stock jumped on Monday

Nvidia investors got some big news, and the stock is also getting a boost thanks to bullish Wall Street analysts.

Read more »