The PointsBet Holdings Ltd (ASX: PBH) share price could be on the move on Monday after releasing an update on its U.S. operations.
What did PointsBet announce?
This morning the sports betting company announced that it has launched retail sports betting operations in the State of Illinois and has now taken the first retail bet at the Hawthorne Race Course. This follows the launch of online operations in the state earlier this month.
In addition to this, the company revealed that it has signed a deal in the state with the Chicago Bears NFL franchise.
PointsBet is the first official sports betting partner of the Chicago Bears and will gain usage of trademarks and logos. It will also have sponsorship opportunities and brand visibility across various digital assets.
Further NFL deal.
The Chicago Bears isn't the only team that PointsBet has just signed up.
The company advised that it has entered into a deal which will see it become an official sportsbook partner of the Indianapolis Colts NFL franchise.
As with the Chicago Bears deal, PointsBet will gain usage of trademarks and logos, as well as sponsorship opportunities and brand visibility across digital assets.
One such sponsorship opportunity it has seized is the Official Colts Podcast, which is circulated across the team's various digital assets.
PointsBet has also been given access to mobile app push notifications for Indianapolis Colts regular season games prior to kick off.
Johnny Aitken, PointsBet USA's CEO, was very pleased with these deals.
He commented: "The PointsBet team is incredibly excited to become a sportsbook partner of both the Bears and Colts. We are teaming up with first-class organizations, supported by extremely passionate fans."
"Since launching our fast and differentiated mobile sports betting app in Indiana and Illinois, we've been thrilled by the reception of local sports bettors in both states. We've always viewed Indiana and Illinois to be significant markets for the PointsBet brand, and we look forward to increasing our presence alongside famed partners in the Indianapolis Colts and the Chicago Bears," he concluded.
