The Bigtincan Holdings Ltd (ASX: BTH) share price is charging higher on Thursday after the release of an announcement.
At the time of writing the artificial intelligence-powered sales enablement automation platform provider's shares are up 18% to 93 cents.
This latest gain means Bigtincan's shares are now up 79% from 52 cents over the last 12 months.
What did Bigtincan announce?
This morning Bigtincan announced that it has signed a major new customer contract with a global beverage giant.
According to the release, Bigtincan has signed a contract with Red Bull GmbH for a deployment of its software with a total contract value of $1.8 million over 30 months. It also includes an option to extend the agreement for a further 60 months.
Management advised that the software will be used by Red Bull employees and distributors globally to help empower these users for remote onboarding and training. It will also be used to help promote and sell Red Bull products in customer facing scenarios on iOS devices and phones/tablets.
Pleasingly, Bigtincan's software was chosen in a competitive bid process, which I feel is a testament to its quality.
What does Bigtincan's software do?
Bigtincan's software unlocks new and more effective ways for sales and service teams to perform at higher levels and deliver better business results. It does this by creating more positive and efficient buying experiences.
Its artificial intelligence-powered sales enablement automation platform, Bigtincan Hub, features the industry's premier user experience and empowers sales and service reps to maximise their use of content to engage with customers and prospects more effectively.
Red Bull joins the likes of AT&T, Thermo Fisher, Merck, and Australia and New Zealand Banking GrpLtd (ASX: ANZ) that rely on Bigtincan to enhance sales productivity and fuel customer engagement.
