The Afterpay Touch Group Ltd (ASX: APT) share price has risen more than 6% after the buy now, pay later business revealed how it's going in the US in terms of customer numbers and retailer numbers.
Afterpay has only been live in the US for just over a year and has made compelling progress. Today it announced that it has partnered with Levi's, Ray-Ban, O'Neill and Tarte Cosmetics.
Afterpay has already reached 1.5 million US customers who can now use the service when shopping at more than 3,300 retailers with another 1,000 in the process of joining up.
Since March 2019, Afterpay has increased its US customer reach by 500,000 people. Some of the US retailers that have signed up to Afterpay include Anthropologie, Bandier, DSW, Forever 21, GOAT, Morphe, Rebecca Minkoff, Reformation, REVOLVE, Skechers, Steve Madden, Sunglass hut, True Religion and Urban Outfitters.
Afterpay boasted of winning the Retail Technology Game-Changer award at the World Retail Congress in 2019. It also recently celebrated International Women's Day with an exclusive collaboration with Forever 21. In mid-March the company's retail partners celebrated "Afterpay Day" in Australia and the US with promotions and offers.
Afterpay's platform now has 30,000 retail partners across the globe. Nick Molnar, Afterpay's CEO, said "We are thrilled to be expanding Afterpay to hundreds of thousands more shoppers in the US each month."
Sine the start of 2019 the Afterpay share price has risen by 98%.
