This is why the Domino's share price tanked today

Domino's Pizza Enterprises Ltd (ASX: DMP): Buy, hold, sell?

| More on:
a woman

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

It used to be one of the hottest growth shares on the S&P/ ASX200 (ASX: XJO) but the Domino's Pizza Enterprises Ltd (ASX: DMP) is down 5.3% to $38.52 today and is now not far off a 52-week low and below levels the stock traded at in August 2015.

The reason for the downgrade is that one of the pizza business's strongest sell-side cheerleaders in Morgan Stanley has reportedly downgraded its valuation on the stock by around 18% from $50 to $41 in a surprise move hurding Domino's bulls to the exits.

Domino's shares topped out over FY 2017 at prices between $52 and $77 when I repeatedly suggested the company's best days may be behind it and that consequently the stock was overvalued.

It turns out those assumptions were on the money with the business struggling to produce same-store sales growth in Japan and going on an increasingly risky acquisition strategy in Europe, while its core Australian market grows more saturated.

There were a number of other warning signs on the business including CEO selling, and reports around the state of the fast-food franchising industry in Australia as a whole.

As such I'm not surprised to see the stock near a 52-week low today as it seemed expectations of flawless global execution and indefinite strong growth were way too optimistic.

That's not to say this is a bad business, it's just one that is being re-rated by investors on the back of a more realistic growth outlook. I'd rate the stock a hold for now.

Motley Fool contributor Tom Richardson has no position in any of the stocks mentioned. You can find Tom on Twitter @tommyr345 The Motley Fool Australia has recommended Domino's Pizza Enterprises Limited. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Share Fallers

A man sits in despair at his computer with his hands either side of his head, staring into the screen with a pained and anguished look on his face, in a home office setting.
Share Fallers

Why Fortescue, Life360, PLS, and Syrah shares are dropping today

These shares are starting the week in the red. But why?

Read more »

Shot of a young businesswoman looking stressed out while working in an office.
Share Fallers

Why Australian Ethical, Northern Minerals, PLS, and Woodside shares are falling today

These shares are ending the week in the red. But why?

Read more »

a man weraing a suit sits nervously at his laptop computer biting into his clenched hand with nerves, and perhaps fear.
Share Fallers

Why 4DMedical, Amaero, Clarity Pharmaceuticals, and Treasury Wine shares are falling today

These shares are having a poor session. What's going on?

Read more »

Frustrated stock trader screaming while looking at mobile phone, symbolising a falling share price.
Share Fallers

Why EOS, Humm, Pantoro Gold, and Robex shares are dropping today

These shares are having a tough time on hump day. But why?

Read more »

Disappointed man with his head on his hand looking at a falling share price his a laptop.
Share Fallers

Why Endeavour, GQG Partners, Kingsgate, and Super Retail shares are dropping today

These shares are having a poor session on Tuesday. But why?

Read more »

A male investor wearing a blue shirt looks off to the side with a miffed look on his face as the share price declines.
Share Fallers

Why 4DMedical, DroneShield, Super Retail, and Tamboran shares are falling today

These shares are having a tough start to the week. But why?

Read more »

a business man in a suit holds his hand over his eyes as he bows his head in a defeated post suggesting regret and remorse.
Share Fallers

Why Core Lithium, Paladin Energy, Pro Medicus, and Rio Tinto shares are dropping today

These shares are ending the week in the red. But why?

Read more »

Bored man sitting at his desk with his laptop.
Share Fallers

Why Ansell, Elsight, Ramelius, and SGH shares are falling today

These shares are missing out on the market's move higher on Thursday.

Read more »