The Vista Group International Ltd (ASX: VGL) share price fell 5.3% despite revealing a potentially large new deal.
Vista provides film industry solutions for studios, distributors, exhibitors and cinema guests across the world.
Earlier today, it revealed an enterprise agreement with the UK & Ireland division of Odeon Cinemas Group. The share price fall was likely a result of the whole ASX share market falling.
If you haven't heard of Odeon, it's the largest cinema operator in Europe. Odeon was founded in the UK in 1928 and today it comprises 123 cinema sites in the UK & Ireland, it's one of the biggest players in the UK.
The Vista companies that are going to be utilised for this deal are: Vista Cinema (including Vista Digital Solutions), Cinema Intelligence for forecasting, Movio Cinema for providing customer analytics and campaign management, and movieXchange Film.
Odeo will use elements of Vista's Managed Service and Cloud-ready products for a fully integrated guest experience.
The deployment is scheduled to occur at some point during 2020.
