Are these the 5 biggest disappointments of reporting season?

The S&P/ASX 200 (INDEXASX:XJO) dropped for the month, but nowhere near as heavily as BHP Billiton Limited (ASX:BHP), Breville Group Ltd (ASX:BRG), Nine Entertainment Co Holdings Ltd (ASX:NEC), Coca-Cola Amatil Ltd (ASX:CCL) or Ainsworth Game Technology Limited (ASX:AGI)

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The benchmark S&P/ASX 200 (INDEXASX: XJO) fell 0.1% in August, indicating that reporting season failed to impress investors who had been hoping for spectacular growth to justify companies' lofty valuations. While there were a number of companies which performed well, here are some of the companies which largely underwhelmed.

  1. BHP Billiton Limited (ASX: BHP) received a lot of publicity due to its demerger announcement. However, tumbling iron ore prices and its failure to announce a share buyback program have seen its shares tumble 7.7% since peaking at $39.74 just prior to its results announcement.
  2. Breville Group Ltd (ASX: BRG) shares hit a wall following its results and are now sitting 16.9% lower. The home appliance maker not only announced a slight dip in full-year net profit but also the unexpected announcement of the resignation of the group's CEO.
  3. A poor result was always expected from Coca-Cola Amatil Ltd (ASX: CCL) which has been battling a strong Aussie dollar, inflationary pressures in Indonesia and an aggressive pricing war with rival Schweppes. However, shares have dropped to a new five-year low following warnings that these tough conditions will continue for the foreseeable future.
  4. Nine Entertainment Co Holdings Ltd (ASX: NEC) had been touted by many experts as a strong 'Buy' leading into reporting period. While the group announced a 95.2% decrease in full-year net profit (impacted by one-off items), it also reported a slow start to FY15 and forecast a 5%-10% fall in local advertising revenue in the first quarter.
  5. A 23% rise in total sales revenue and an 18% rise in net profit wasn't enough to please shareholders of Ainsworth Game Technology Limited (ASX: AGI) who sold the stock down 12% for the month. While the result was indeed impressive, it wasn't enough to meet the market's high expectations.

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Unfortunately, none of the companies mentioned above managed to live up to the market's high hopes, but there was one company which lived up to every bit of hype surrounding it.

Motley Fool contributor Ryan Newman owns shares in Coca-Cola Amatil Ltd.

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