Online beach, surf and adventure wear business Surfstitch Group Ltd (ASX: SRF) shocked the market this morning after announcing that its own chief executive had resigned by email and is potentially involved in a Machiavellian-style plot to take over the company with the support of private equity backers.

The stock collapsed in value recently after the company posted softer-than-expected earnings results, although it is still growing at prodigious rates, with half-year revenue up 40% to $140 million and gross profit up 44% to $69.9 million.

Surfstitch generates more than half of its revenues overseas in Europe and North America thanks to the popularity of its youth market brands and as an online retailer enjoys bottom-line bulging profit margins in the region of 48%.

The company used to be part owned by fallen surfwear retailer Billabong International Ltd (ASX: BBG), although is now around the same size and has probably taken market share from its former backer.

For investors it is hard to read between the lines as to exactly what has gone on at the top of the company with the chief executive and co-founder having apparently been in cahoots with a private equity consortium in an attempt to take over the business.

This is unlikely to impress the board and remaining management members who may be inclined to tell the former chief executive where to go, unless he comes up with a monstrous offer too good to turn down.

The stock is likely to open higher this morning on expectations of a takeover bid being launched at a juicy premium, however, investors need to consider the likelihood of it succeeding given that the chief executive may have left the company on poor terms.

Private equity investors are also well known for their powers of persuasion and it is possible the CEO’s ear has been bent in an attempt to seize control of a business that probably has many different growth strategies available. Betting on a take over offer succeeding looks a high-risk strategy, although the business does remain an exciting online growth story.

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Motley Fool contributor Tom Richardson has no position in any stocks mentioned.

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Unless otherwise noted, the author does not have a position in any stocks mentioned by the author in the comments below. The Motley Fool Australia has no position in any of the stocks mentioned. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.