The Information We Collect
- Subscribing: When you register with The Motley Fool, subscribe to our products and services, or sign up to receive a special report, we ask for your email address. If subscribing to one of our paid subscription services by credit card, in addition to your email address, you will be asked to provide your name, credit card information and address. If you use PayPal to subscribe to one of our services, we will ask for your name and email address. All other information will be collected by PayPal. If you choose to receive text alerts from us, you will first need to provide us with your mobile number. We usually also capture your Internet Protocol address (“IP address”) at the time you subscribe.
- Information We Automatically Track: While on Fool.com.au, we automatically log certain information about how you’re using our site. This information may include the URL that you just came from, your IP address and the pages you visit while on our site. The Motley Fool may place a pixel on pages on our site, or those of other companies that are presenting advertisements. This enables us to record in our server logs that a specific user id has visited a particular page. This data allows us to analyse and determine our audience’s behavioural characteristics, which helps us to optimise our site, advertisement placement, and marketing focus. Only anonymous, non-personally identifiable information is collected, and it cannot, by itself or in combination, be tracked to a specific individual.
Where Your Information is Stored
Our Use of This Information
- More Customised Service: The Motley Fool collects personal information to provide you, the user, with the best and most personalised Web experience possible and to provide our advertisers with an efficient means to reach the right audience. In short, by knowing a little about you, The Motley Fool can deliver more relevant content and advertisements to you while at our Web site and thus, provide you with a more efficient, customise and seamless experience when using our service.
- Internal Research: Cookies and the other information we automatically track are used to help us better understand how our audience uses our site as well as for internal research on users’ demographics and interests. Each browser accessing The Motley Fool is given a unique cookie which is then used to determine usage patterns, and to help in targeting content and ads based on user interests.
- To Contact You: We may subsequently email you about our various products and services, or other products and services we feel may interest you. If you’d rather not receive these subsequent communications, unsubscribe here.
Our Use of IP Addresses and Cookies
Your Web browser or email application automatically provides your IP address to other computers with which you communicate over the Internet, so that they know where to send you information.
We receive an IP address each time you view one of our Web pages, because the browser automatically reports it to us. We also may store the IP address when you register with The Motley Fool.
We may use IP addresses for various purposes, including:
- Diagnosing service or technology problems.
- Assessing and maintaining system security.
- Displaying the most appropriate advertising or content.
- Studying how people use our site and how we can improve it.
If your browser is set up to accept them, we also use a feature known as a cookie. Cookies contain bits of information that Web sites transfer to your computer’s hard drive for record keeping purposes. Cookies can make the Web more useful by storing information about your preferences on a particular site such as ours.
At The Motley Fool cookies are used in the following ways:
- To automatically access your previously stored account information, so that we don’t ask for your information multiple times.
- To estimate our audience size and usage patterns.
- In the course of serving advertisements to this site, our Web advertising partners, who include DoubleClick (Google), may place or recognize a unique cookie on your browser. For more information about DoubleClick and how to opt-out of its tracking methods, please click here.
Information Sharing and Disclosure
The Motley Fool does not give, lend or sell individual information to any third party. We only provide aggregate, non-identifiable information to our current and prospective advertisers and business partners. For example, we might tell advertisers that there are 120,000 Registered Fools in Metropolis, but we won’t tell them that the user called ‘Superman’ is one of them, and we definitely won’t tell them that his email address is [email protected].
Furthermore, we will not disclose any information about individual users, except as described below.
- As stated above, the information we collect from our users is processed and stored by our parent company, The Motley Fool, LLC (“Fool US”). Also, since our parent handles the distribution of some of our emails for us, we provide our users’ email addresses to Fool US for the purpose of delivering these publications.
- We may employ the services of third party providers to aid us in certain aspects of our operations (such as the distribution of our email products or conducting a survey for us). Depending on the services performed, some of these providers may be provided with user information. These contractors would be subject to confidentiality agreements which limit their use and disclosure of all information they obtain through their relationship with us to Fool-related business only, consistent with this policy.
- We may disclose your personally identifiable information to protect the rights and property of The Motley Fool as well as to comply with any applicable law or valid legal process.
Access to Your Information
In accordance with the National Privacy Principles, upon written request, The Motley Fool may provide you access to the personal information we hold about you. If your access request is denied, we will give you the reasons for denying your request. All requests for access should be directed to [email protected]. Alternatively, you can submit your request to:
The Motley Fool Australia
PO Box 4635
Ashmore, Qld 4214
Other Data Processors
If you follow or click on links to any third party websites from fool.com.au, including when paying your for subscription through PayPal, you should be aware that these other sites have their own privacy and data processing practices. The Motley Fool has no responsibility or liability for these independent policies. For more information regarding a site and its privacy policies, check that site.