Why aren't more consumers switching banks?

A government scheme to simplify the process of switching banks has failed.

a woman

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

A government scheme designed to make the task of switching between banks easier for individuals has proven largely unsuccessful, with an estimated number of just 320 people utilizing the scheme per week.

For the 11 months from July last year, the take-up rate for the scheme was described as "underwhelming" with just 15,500 using it. Even more disappointing, only around 30% of customers who applied actually followed through with the transfer which, according to Steve James, chief executive of Teachers Mutual Bank, is due to the system still remaining "a little complicated for most customers."

The scheme was originally setup in 2010 by the Labor Party to help promote the level of competition in the banking sector (with the big four banks currently holding around 90% of the mortgage market) whereby a single form was developed for individuals to fill in to switch banks. However, it seems that the scheme has done little to simplify the process.

Because the service only applies to transaction accounts and does not automatically transfer direct debits and credits, customers must request a complete list of debits and credits from their current bank to pass onto their proposed bank to finalise the transfer. However, roughly 10% of these applications are being rejected by the bank losing the customer due to the signature being different to the one on file.

According to Mark Degotardi, the acting chief executive of the Customer Owned Banking Association, the difficult process involved in switching banks highlights the need for a 'sweeping review' of the financial sector.

Foolish takeaway

Since the global financial crisis, the big banks have acquired numerous smaller banks to gain market share. Westpac (ASX: WBC), for instance, owns Bank of Melbourne and St George, whilst NAB (ASX: NAB) owns UBank and Commonwealth Bank (ASX: CBA) owns Bankwest. Despite the banks' high yields, they still present as very expensive options for your portfolio.

Instead, are you interested in our #1 dividend-paying stock? Discover The Motley Fool's favourite income idea for 2013-2014 in our brand-new, FREE research report, including a full investment analysis! Simply click here for your FREE copy of "The Motley Fool's Top Dividend Stock for 2013-2014."

More reading


Motley Fool contributor Ryan Newman does not own shares in any of the companies mentioned in this article.

More on ⏸️ Investing

Close up of baby looking puzzled
Retail Shares

What has happened to the Baby Bunting (ASX:BBN) share price this year?

It's been a volatile year so far for the Aussie nursery retailer. We take a closer look

Read more »

woman holds sign saying 'we need change' at climate change protest
ETFs

3 ASX ETFs that invest in companies fighting climate change

If you want to shift some of your investments into more ethical companies, exchange-traded funds can offer a good option

Read more »

a jewellery store attendant stands at a cabinet displaying opulent necklaces and earrings featuring diamonds and precious stones.
⏸️ Investing

The Michael Hill (ASX: MHJ) share price poised for growth

Investors will be keeping an eye on the Michael Hill International Limited (ASX: MHJ) share price today. The keen interest…

Read more »

ASX shares buy unstoppable asx share price represented by man in superman cape pointing skyward
⏸️ Investing

The Atomos (ASX:AMS) share price is up 15% in a week

The Atomos (ASX: AMS) share price has surged 15% this week. Let's look at what's ahead as the company build…

Read more »

Two people in suits arm wrestle on a black and white chess board.
Retail Shares

How does the Temple & Webster (ASX:TPW) share price stack up against Nick Scali (ASX:NCK)?

How does the Temple & Webster (ASX: TPW) share price stack up against rival furniture retailer Nick Scali Limited (ASX:…

Read more »

A medical researcher works on a bichip, indicating share price movement in ASX tech companies
Healthcare Shares

The Aroa (ASX:ARX) share price has surged 60% since its IPO

The Aroa (ASX:ARX) share price has surged 60% since the Polynovo (ASX: PNV) competitor listed on the ASX in July.…

Read more »

asx investor daydreaming about US shares
⏸️ How to Invest

How to buy US shares from Australia right now

If you have been wondering how to buy US shares from Australia to gain exposure from the highly topical market,…

Read more »

⏸️ Investing

Why Fox (NASDAQ:FOX) might hurt News Corp (ASX:NWS) shareholders

News Corporation (ASX: NWS) might be facing some existential threats from its American cousins over the riots on 6 January

Read more »