Video: Amazon goes mobile – is it the right move?


A recent Bloomberg report detailed Amazon.com‘s (Nasdaq: AMZN) plans to enter the smartphone market. Though Amazon already boasts a successful tablet in its Kindle Fire, the smartphone market is even more competitive — just ask two phone makers from Finland and Canada!

While success is far from certain, Amazon’s move into the smartphone market aligns with its strategy to drive more users into its ecosystem with a low-margin, or no-margin, device and selling higher-margin media content and other merchandise to a more captive audience. In the following video, Brenton discusses whether he thinks this is the right move for Amazon, and what he thinks needs to happen to encourage its success.

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The Motley Fools purpose is to help the world invest, better. Take Stock is The Motley Fool’s free investing newsletter. Packed with stock ideas and investing advice, it is essential reading for anyone looking to build and grow their wealth in the years ahead. Click here now to request your free subscription, whilst it’s still available. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

A version of this article, written by Brenton Flynn, originally appeared on fool.com

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