Video: Microsoft’s billion-dollar buy — is it a smart move?


Microsoft is buying Yammer — the self-described “Enterprise Social Network” — and jumping into a space that’s pretty robust. Recent IPO Jive Software has pulled back really strongly since April but is still above its IPO price. It’s worth about US$1.2 billion. On June 5, Oracle bought Collective Intellect, a company that does social intelligence.

The day before that, salesforce.com bought Buddy Media for US$689 million — which focuses on social-media marketing — and had bought its own social-media monitoring company Radian6 last year for US$326 million. Before that, it had spent US$212 million for the purchase of Heroku, a company with a cloud-based application platform focusing on — you guessed it! — social and mobile.

Obviously, this is a space that’s very active among tech giants, and it’s one where buying is more popular than internal R&D developments. While Eric wasn’t a fan of Microsoft’s costly Skype acquisition, he sees some very real potential for this buy to help improve not just Office, but keep Microsoft’s Dynamics division competing with Oracle and Salesforce as well. To see his full thoughts, watch the following video.

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A version of this article, written by Eric Bleeker, originally appeared on fool.com

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