Video: Google eyes another massive opportunity
By Motley Fool Staff - June 19, 2012
The following video is part of our “Motley Fool Conversations” series, in which technology and media editor/analyst Andrew Tonner and technology editor/analyst Brenton Flynn discuss topics across the investing world.
No company comes close to Google‘s dominance in the hugely important online advertising market, and many have tried to knock Big G off its perch. However, one massive market still exists where Google has yet to make its presence felt — local advertising. Despite several attempts to date, the search powerhouse just can’t gain any traction in this market, but this could soon change. Recently, Google announced its renewed intent to surmount its previous obstacles with the help of some fancy new tools it either developed or acquired. And while all this seems fantastic on paper, can Google actually pull it off when the rubber hits the road? Especially since the space is now more crowded than ever with new entrants like Groupon and Yelp, Google will clearly need to rise above the competition to win share in this US$20 billion market.
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The Motley Fool‘s purpose is to help the world invest, better. Take Stock is The Motley Fool’s free investing newsletter. Packed with stock ideas and investing advice, it is essential reading for anyone looking to build and grow their wealth in the years ahead. Click here now to request your free subscription, whilst it’s still available. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.
A version of this article, written by Andrew Tonner & Brenton Flynn, originally appeared on fool.com
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