Buy alert: 4 reasons I think Life360 stock is a must-own now

These shares have rocketed 64% this year already, but it's headed to another level in the coming years.

| More on:
a man wearing old fashioned aviator cap and goggles emerges from the top of a cannon pointed towards the sky. He is holding a phone and taking a selfie.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

It's a big call to say any ASX stock is a "must own", but certainly there are some compelling shares out there worth consideration right now.

One that I think is a great candidate at the moment is US software maker Life360 Inc (ASX: 360).

The stock is on an absolute tear right now, rising a jaw-dropping 64% this year.

So what's doing here?

Responding to market concerns

A couple of years ago, when technology and ASX growth shares were plunging from inflation fears, the management at Life360 decided to change the way it operated.

The team responded to market concerns and decided to burn less cash and focus on profitability.

The turnaround was appreciated by investors, with the latest yearly result released this month proving the climax so far.

"The highlight of the result was arguably Life360's adjusted EBITDA. It was US$20.6 million for the year, which was comfortably ahead of its guidance range of US$12 million to US$16 million," reported The Motley Fool's James Mickleboro.

"While the company recorded a net loss of US$28.2 million, this was a massive US$63.5 million improvement from FY 2022."

From its trough in June 2022, the Life360 share price has multiplied almost five times.

Amazing.

I'm not alone in my bullishness for Life360 stock

But of course, there is no point in buying these shares now if they've already had their run.

The great news for punters is that it may not be too late to grab a piece of Life360.

Seven out of eight analysts currently surveyed on CMC Invest are maintaining a strong buy rating for the tech stock.

The team at Goldman Sachs Group Inc (NYSE: GS) recently upgraded its share price target for Life360.

"The company is now scaling margins and earnings rapidly off a low base, with attractive unit economics and potential structural profitability tailwinds on the horizon from a reduction in effective app store fees."

Life360 has flagged the possibility of introducing advertising into its popular smartphone app, which the Goldman Sachs analysts thought was an excellent idea. 

"Given our long-held view that Life360's subscription business remains undervalued, we view the potential advertising upside as effectively a 'free' option."

The app is now ranked 30th in the iPhone app store, and 5th in the social networking category.

"Life360's subscription business currently trades at a discount to global subscription app peers when adjusting for its superior growth outlook."

Motley Fool contributor Tony Yoo has positions in Life360. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Goldman Sachs Group and Life360. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Technology Shares

Happy man and woman looking at the share price on a tablet.
Technology Shares

Why are ASX tech shares rebounding strongly on Thursday?

If you own ASX tech shares, you're in for a treat today.

Read more »

Happy woman and man looking at an iPad.
Technology Shares

2 exciting ASX tech ETFs to buy in April

Want some tech exposure? Check out these ETFs.

Read more »

A corporate female wearing glasses looks intently at a virtual reality screen with shapes and lights representing Block shares going up today
Technology Shares

Experts name 4 top ASX artificial intelligence shares

E&P analysts nominate four ASX tech stocks likely to benefit from the AI boom.

Read more »

A man sits thoughtfully on the couch with a laptop on his lap.
Technology Shares

This ASX tech stock rocketed 60% in March! Can it keep on delivering?

After soaring in March, the ASX tech stock is now up 169% since this time last year.

Read more »

Five happy friends on their phones.
Share Market News

Goldman Sachs says these ASX tech stocks can rise 18% to 30%

The broker sees big returns on offer from these shares.

Read more »

A guy helps a girl lift a couch, both are laughing.
Technology Shares

3 of the best ASX tech shares to buy and hold until 2030

I think these stocks have exciting futures.

Read more »

A young woman uses a laptop and calculator while working from home.
Technology Shares

If I'd put $5,000 in Block shares 5 months ago, here's what I'd have now

Was it a good idea to invest in this payments stock five months ago?

Read more »

Close up of a sad young woman reading about declining share price on her phone.
Technology Shares

Why is the Brainchip share price sinking over 7% today?

What's going on with this tech stock on Wednesday?

Read more »