3 reasons why I'd buy cheap stocks today before the next stock market crash

Purchasing cheap stocks today could lead to high long-term returns despite the threat of another stock market crash, in my opinion.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Buying cheap stocks today may not be an appealing idea to many investors. After all, the prospects for the global economy continue to be very uncertain, and some companies may struggle to adapt to changing consumer tastes in a post-coronavirus world.

However, low valuations within some sectors mean that now could be the right time to buy a diverse range of shares. They could outperform other mainstream assets and allow you to generate impressive returns.

man jumping for joy carrying shopping bags

Image source: Getty Images

Cheap stocks that account for future risks

While some cheap stocks are priced at low levels for good reason, others appear to be suffering from weak investor sentiment towards their wider industry and stock market. For example, some companies have solid balance sheets, strong cash flow and strategies that could produce improving financial performances in the coming years. Yet they have valuations that, in some cases, were last seen during the global financial crisis.

Furthermore, their valuations suggest that investors have factored in many of the risks faced at the present time. For example, risks such as the ongoing threat of containment measures caused by coronavirus and political uncertainty caused by Brexit appear to be accounted for in the low valuations of many stocks. This could mean that now represents a buying opportunity, since they appear to offer wide margins of safety that may lead to impressive capital returns in the long run.

A lack of other opportunities

Buying cheap stocks now may also be a good move due to the lack of other opportunities for investors. Low interest rates mean that bonds and cash are unlikely to produce strong positive after-inflation returns over the medium term. Similarly, high house prices mean that investing in property may be unable to provide the level of returns than many investors currently desire.

Therefore, buying a diverse range of stocks today could be a means of generating relatively high returns over the long run. The past performance of the stock market shows that it has always recorded new record highs after its bear markets and downturns. Buying shares while they are undervalued may enable you to benefit from its likely recovery following the market crash.

The next market crash

Of course, nobody knows when the next market crash will occur. It could take place imminently, or may be many years away. After all, many of the key risks facing investors have been present for a number of months. Therefore, cheap stocks today may fail to move even lower in price, thereby making them an attractive investment opportunity at the present time.

Certainly, the stock market will not make uninterrupted gains. However, with many stocks currently appearing to offer wide margins of safety, now could be the right time to buy a range of them and hold them for the long run.

Motley Fool contributor Peter Stephens has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Cheap Shares

Red buy button on an Apple keyboard with a finger on it.
Cheap Shares

2 ASX shares highly recommended to buy: Experts

These businesses are strongly backed by analysts.

Read more »

A young woman lifts her red glasses with one hand as she takes a closer look at news.
Cheap Shares

Why a top fund manager thinks this ASX share is such an exciting stock to own

This stock continues to grow at a strong pace.

Read more »

Stock market chart in green with a rising arrow symbolising a rising share price.
Cheap Shares

2 ASX shares tipped to grow 40% or more in the next 12 months

These ASX shares could deliver huge returns.

Read more »

A financial expert or broker looks worried as he checks out a graph showing market volatility.
Cheap Shares

This fund manager thinks these ASX shares are buys and have big potential!

This fund manager is always on the lookout for exciting ideas…

Read more »

Woman with her kitten on a laptop in her home office.
Cheap Shares

Are Treasury Wine shares a cheap turnaround buy at $5.26?

The brand quality is easy to see. What I am watching is whether management can turn it back into dependable…

Read more »

Red buy button on an Apple keyboard with a finger on it.
Cheap Shares

2 ASX shares highly recommended to buy: Experts

These ASX shares are well-liked by analysts.

Read more »

Vanadium Resources share price person riding rocket indicating share price increase
Cheap Shares

2 ASX shares tipped to grow 50% or more in the next 12 months

Analysts are expecting big things from these stocks…

Read more »

Piggybank with an army helmet and a drone next to it, symbolising a rising DroneShield share price.
Cheap Shares

By August 2027, DroneShield shares could turn $10,000 into…

DroneShield shares could deliver very significant, surprising returns.

Read more »