Woolworths Limited share price climbs higher on sales update

The Woolworths Limited (ASX:WOW) share price has opened higher following the release of its first-quarter sales update…

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In early trade the Woolworths Limited (ASX: WOW) share price is up almost 1.5% to $25.63 following the release of a sales update from the retail giant.

Here are key takeaways from today's first-quarter sales update:

  • Australian Food sales rose 4.7% on the prior corresponding period to $9,634 million. Comparable sales growth of 4.9%.
  • New Zealand Food sales rose 0.4% to (A)$1,508 million. Comparable sales grew 2.7% in local currency.
  • Endeavour Drinks sales increased 3.8% to $2,047 million. Comparable sales growth of 3.3%.
  • BIG W sales increased 2.5% to $890 million. Comparable sales growth was 2.9%.
  • Hotels sales grew 4.1% to $441 million. Comparable sales also up 4.1%.
  • Sales from the discontinued petrol operation increased 4.6% to $1,226 million.
  • Total first-quarter sales from continuing operations increased 3.7% to $14,520 million.

Overall I felt that this was a strong performance from Woolworths' and a much better showing than rival Wesfarmers Ltd (ASX: WES) which released its first-quarter update last week.

Perhaps the most impressive aspect of this quarter was that Australian Food sales grew 4.7% despite being faced with a material increase in food deflation. By comparison, Wesfarmers' Food and Liquor business reported growth of just 1.5% to $7,968 million last week.

Pleasingly, Woolworths reported double-digit online sales growth in both Australian and New Zealand Food. Management pointed to rollout of its pick-up service to all Woolworths and Countdown supermarkets as a key driver of this growth.

Should you invest?

While I am very impressed with Woolworths' performance during the first-quarter, it is important to note that these are just sales figures and don't reflect any changes in profit margins that might be occurring.

Because of this I would suggest that investors keep their powder dry until it provides an update on its performance year-to-date at its annual general meeting on November 23.

Motley Fool contributor James Mickleboro has no position in any of the stocks mentioned. The Motley Fool Australia owns shares of Wesfarmers Limited. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

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