'No. 1 in the US': Morgans says buy this ASX 50 share now

Here's what a leading broker is saying about this ASX 50 share this week.

The ASX 50 index is home to fifty of the largest and arguably highest-quality companies on the Australian share market.

While not all members of the index are necessarily buys right now, there is one that is getting a big thumbs up from analysts at Morgans.

That company is wine giant Treasury Wine Estates Ltd (ASX: TWE).

A young woman lifts her red glasses with one hand as she takes a closer look at news.

Image source: Getty Images

Why is Treasury Wine an ASX 50 share to buy?

According to the note, the broker was pleased with the company's plan to acquire the Paso Robles luxury wine business, DAOU Vineyards (DAOU) for US$900 million (A$1.4 billion). It commented:

The acquisition is in line with TWE's premiumisation and growth strategy and will strengthen a key gap in Treasury Americas (TA) portfolio. Importantly, DAOU has generated solid earnings growth and is a high margin business. TWE has consequently upgraded its margins targets. The acquisition is EPS accretive from FY25 and +US$20m of cost synergies are expected by FY26.

In response to the acquisition, which means it is "now no. 1 in the US luxury wine market," Morgans has upgraded its earnings estimates and valuation. After doing so, the broker believes that its shares are in bargain territory, trading at significant discounts to five-year averages. It said:

We have upgraded our forecasts. On an FY25F PE of 17.5x, TWE is trading at a material discount to its 5-year average of ~25x and we maintain an Add rating. The key near term catalyst is China removing the tariffs on Australian wine imports.

Big upside for its shares

Morgans has an add rating and a new price target of $14.15 on the ASX 50 share. This implies a potential upside of 29% for investors over the next 12 months.

And with the broker forecasting a 3.3% dividend yield in FY 2024, this brings the total potential return to over 32%.

Motley Fool contributor James Mickleboro has positions in Treasury Wine Estates. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has recommended Treasury Wine Estates. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Blue Chip Shares

Elderly couple cosily walking together outside.
Blue Chip Shares

Telstra vs ANZ: Which ASX blue chip is better for retirees?

Comparing Telstra and ANZ shares for retirees: dividend yield, franking, value, and which blue chip looks best for a 60…

Read more »

Two young male miners wearing red hardhats stand inside a mine and shake hands.
Blue Chip Shares

Up 42% in a year. How much higher can BHP shares go?

Find out what the experts think.

Read more »

A man smiles as he holds bank notes in front of a laptop.
Blue Chip Shares

Westpac vs BHP: Which ASX giant is the better buy right now?

Weighing up Westpac vs BHP for your next $10,000? I break down their dividends, value, and performance – and pick…

Read more »

Two colleagues looking at a graph and comparing share prices.
Blue Chip Shares

2 top ASX blue-chip shares to buy according to experts

Fund managers think these are compelling picks today.

Read more »

Woman using her laptop with her feet up.
Blue Chip Shares

CBA vs Soul Patts: Which ASX share wins in 2026?

Weighing up ASX giants Commonwealth Bank and Soul Patts on valuation, yield, and recent growth—here's which one I'd buy if…

Read more »

Happy businessman fist pumping while looking at a tablet.
Blue Chip Shares

I screened the ASX for quality and value. These 5 shares stood out

Are you looking for quality and value? I think these five shares stand out.

Read more »

Blue chips on credit cards and a keyboard.
Blue Chip Shares

Woolworths Group vs Telstra Group: Which ASX blue chip pays better passive income?

Woolworths vs Telstra: Find out which ASX blue chip shines brighter for passive income-focused investors.

Read more »

Blue chips with stock written on them.
Blue Chip Shares

2 ASX blue-chip shares offering big dividend yields

These businesses can provide a lot of dividend income.

Read more »