Why is the Woolworths (ASX:WOW) share price underperforming Coles today?

What's with Woolies shares today?

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The Woolworths Group Ltd (ASX: WOW) share price is not having a great day of it so far this Tuesday. Woolworths shares are currently down by 0.1% to $39.18. That's a little worse than what the broader S&P/ASX 200 Index (ASX: XJO) is doing today. It's currently up by a decent 0.27% to 7,268 points.

But it's a lot worse than its own arch-rival Coles Group Ltd (ASX: COL). Coles shares, in contrast to Woolworths (and the ASX 200), are currently in the green today, up 0.44% to $17.02 a share.

So why are Woolworths shares down today when Coles shares are on the up? We actually saw a similar trend play out yesterday, with Coles shares also rising in the face of a falling Woolworths share price and the ASX 200 in the red.

So what's going on?

supermarket asx shares represented by shopping trolley in supermarket aisle

Image source: Getty Images

Bricks and plastic weghing on Woolworths share price?

Well, there have been a couple of recent developments that have arguably not done Woolies any favours. Firstly, as my Fool colleague Brooke covered last week, Woolworths' latest collectables program has run into some problems.

Woolworths Bricks, a collectable set of building blocks that "customers can use to build a miniature version of a sustainable Woolworths supermarket", are reportedly in short supply. Shortages have resulted in many supermarkets running out of Bricks completely.

Woolworths has stated that "it has plenty of Woolworths Bricks left" and "will continue to restock stores that have run out of the collectables". However, this may still be a factor in today's share price performance.

Another issue that might be in play today is news of a capital raising. Not by Woolworths itself, but from one of its subsidiaries. According to a report in the Australia Financial Review (AFR) today, the private company Samsara is "eyeing a capital raising of up to $30 million".

Samsara is a plastics recycling company that Woolworths owns a 25% stake in through its Woolworths 360 arm. Woolworths 360 was reportedly set up to "help accelerate sustainability practises across the group".

Samsara also boasts the CSIRO's venture capital arm Main Sequence as a shareholder, as well as the Australian National University (ANU).

Its technology enables plastics to be broken down and reused almost endlessly. Samsara's founder and CEO Paul Riley calls it "infinite recycling".

However, Woolworths 360 told the AFR that "we haven't made a call on that yet" when asked if Woolworths would be participating in the capital raise. This could also be a factor in today's Woolworths share price performance.

At the current Woolworth share price of $39.18, the company has a market capitalisation of $49.64 billion, a price-to-earnings (P/E) ratio of 32.1 and a dividend yield of 2.76%.

More on Consumer Staples & Discretionary Shares

Buy now written on a red key with a shopping trolley on an Apple keyboard.
Broker Notes

3 compelling reasons to buy the rebound in Coles shares today

A leading analyst expects the rebound in Coles shares could have much further to run.

Read more »

A man in a business suit holds his hand up to his mouth as though sharing a secret and gives a sly grin.
Consumer Staples & Discretionary Shares

Why this ASX 200 stock is climbing after a $2 million insider buy

A buyback update and insider buying have investors watching closely.

Read more »

A woman smiles as she stands next to a car loaded with a stack of suitcases on the roof.
Consumer Staples & Discretionary Shares

Bell Potter just tipped 12% to 34% upside for these consumer discretionary stocks

These shares could be a value play.

Read more »

Man holding Australian dollar notes, symbolising dividends.
Consumer Staples & Discretionary Shares

Here's the dividend forecast out to 2028 for Coles shares

The supermarket business is on course to give investors great dividend income.

Read more »

A happy couple drinking red wine in a vineyard.
Consumer Staples & Discretionary Shares

Treasury Wine shares jump 12% on big investor update

Investors are saying cheers to the Penfolds owner's plans.

Read more »

Happy smiling young woman drinking red wine while standing among the grapevines in a vineyard.
Consumer Staples & Discretionary Shares

Treasury Wine Estates kicks off 2026 Investor Day with a renewed transformation plan

Treasury Wine Estates' 2026 Investor Day revealed a major transformation program targeting cost savings, margin expansion, and a refocused premium…

Read more »

Displeased and shocked emotional young friends cooking in the kitchen.
Consumer Staples & Discretionary Shares

Breville shares could be the most underrated consumer shares on the ASX right now

Breville shares are down from their peak and Macquarie sees significant upside.

Read more »

Close-up photo of a back jean pocket with Australian dollar bills in it and a hand reaching in to collect the notes
Economy

Australia's minimum wage just rose 4.75%. Here is what it means for ASX consumer stocks

Australia's minimum wage rose 4.75% to $26.44 per hour from July 2026. Here's what that means for ASX consumer stocks.

Read more »