Why is the Woolworths (ASX:WOW) share price underperforming Coles today?

What's with Woolies shares today?

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The Woolworths Group Ltd (ASX: WOW) share price is not having a great day of it so far this Tuesday. Woolworths shares are currently down by 0.1% to $39.18. That's a little worse than what the broader S&P/ASX 200 Index (ASX: XJO) is doing today. It's currently up by a decent 0.27% to 7,268 points.

But it's a lot worse than its own arch-rival Coles Group Ltd (ASX: COL). Coles shares, in contrast to Woolworths (and the ASX 200), are currently in the green today, up 0.44% to $17.02 a share.

So why are Woolworths shares down today when Coles shares are on the up? We actually saw a similar trend play out yesterday, with Coles shares also rising in the face of a falling Woolworths share price and the ASX 200 in the red.

So what's going on?

supermarket asx shares represented by shopping trolley in supermarket aisle

Image source: Getty Images

Bricks and plastic weghing on Woolworths share price?

Well, there have been a couple of recent developments that have arguably not done Woolies any favours. Firstly, as my Fool colleague Brooke covered last week, Woolworths' latest collectables program has run into some problems.

Woolworths Bricks, a collectable set of building blocks that "customers can use to build a miniature version of a sustainable Woolworths supermarket", are reportedly in short supply. Shortages have resulted in many supermarkets running out of Bricks completely.

Woolworths has stated that "it has plenty of Woolworths Bricks left" and "will continue to restock stores that have run out of the collectables". However, this may still be a factor in today's share price performance.

Another issue that might be in play today is news of a capital raising. Not by Woolworths itself, but from one of its subsidiaries. According to a report in the Australia Financial Review (AFR) today, the private company Samsara is "eyeing a capital raising of up to $30 million".

Samsara is a plastics recycling company that Woolworths owns a 25% stake in through its Woolworths 360 arm. Woolworths 360 was reportedly set up to "help accelerate sustainability practises across the group".

Samsara also boasts the CSIRO's venture capital arm Main Sequence as a shareholder, as well as the Australian National University (ANU).

Its technology enables plastics to be broken down and reused almost endlessly. Samsara's founder and CEO Paul Riley calls it "infinite recycling".

However, Woolworths 360 told the AFR that "we haven't made a call on that yet" when asked if Woolworths would be participating in the capital raise. This could also be a factor in today's Woolworths share price performance.

At the current Woolworth share price of $39.18, the company has a market capitalisation of $49.64 billion, a price-to-earnings (P/E) ratio of 32.1 and a dividend yield of 2.76%.

More on Consumer Staples & Discretionary Shares

Man holding Australian dollar notes, symbolising dividends.
Consumer Staples & Discretionary Shares

How much must I invest in Coles shares to earn a $1,000 passive income in 2027?

Here’s what it takes to unlock $1,000 of passive income.

Read more »

A man in a business suit peers through binoculars as two businesswomen stand beside him looking straight ahead at the camera.
Consumer Staples & Discretionary Shares

Buy, hold, sell: Woolworths, Elders, Wesfarmers shares

Only one is expected to experience a share price increase over the next 12 months.

Read more »

A gavel on the table at court as hands gesticulate behind it.
Consumer Staples & Discretionary Shares

Domino's Pizza Enterprises faces court ruling in class action earnings update

Domino’s Pizza Enterprises faces ongoing uncertainty after a Federal Court ruling in its wage class action case.

Read more »

Two business people face off across the boardroom table.
Consumer Staples & Discretionary Shares

Accent Group: Takeover bid extension announced

Accent Group shares are in focus after the Frasers Group extended its takeover offer, providing shareholders more time to respond.

Read more »

Accountant woman counting an Australian money and using calculator for calculating dividend yield.
Consumer Staples & Discretionary Shares

Here's the dividend forecast out to 2028 for Woolworths shares

Should dividend investors go shopping for Woolworths shares?

Read more »

A photo of a young couple who are purchasing fruits and vegetables at a market shop.
Consumer Staples & Discretionary Shares

Coles vs. Woolworths. Which ASX consumer staples stock is the best buy?

Coles or Woolworths: The ASX supermarket showdown.

Read more »

cat using a laptop
Consumer Staples & Discretionary Shares

Coles ends talks for Greencross acquisition

Coles has announced it will not proceed with acquiring Greencross Pet Wellness Company, ending discussions and reaffirming its disciplined approach.

Read more »

Australian dollar notes in the pocket of a man's jeans, symbolising dividends.
Dividend Investing

Is this beaten-down ASX software stock hiding a dividend winner?

A growing global business may be hiding behind the market’s pessimism.

Read more »