The A2 Milk (ASX: A2M) share price is at a 3-year low

The A2 Milk Company Limited (ASX: A2M) share price continued its demise yesterday, hitting a fresh, 3-year low. Shares in …

The A2 Milk Company Limited (ASX: A2M) share price continued its demise yesterday, hitting a fresh, 3-year low. Shares in the infant formula producer are down 37% year-to-date as the company battles multiple headwinds.

So, what is fuelling the fall of the A2 Milk share price and when will it recover?

At the time of writing, the A2 Milk share price is down 2.45%, trading at $6.98. 

A stock market chart on a red background with an arrow going down, indicating a falling share price.

Image source: Getty Images

China souring A2 Milk share price

Despite being a perennial market darling, a2 Milk has struggled to absorb the full impact of the COVID-19 pandemic. With a large portion of the company's sales relying on Chinese consumers, border closures and trade regulations have hampered the company.

Multiple earnings downgrades served as a catalyst for the A2 Milk share price to tank. The company attributed the poor performance to weakness in the daigou and cross-border e-commerce (CBEC) channels. With no tourism and international students coming into Australia, both the retail and corporate daigou markets have struggled.

This was reflected in the company's half-year results which were released earlier this year. For the six months ended 31 December, the company reported a 16% decline in revenue to NZ$677.4 million. In addition, A2 Milk posted a 32.2% decline in earnings before interest, tax, depreciation and amortisation (EBITDA) to NZ$178.5 million.

Recently, analysts at broker Morgan's painted a dour outlook for a2 Milk. Despite being supporters of the company, analysts downgraded a2 Milk's shares to a hold rating and issued a  revised price target of $8.34.

Outlook for the share price

Although Morgans have a negative outlook for A2 Milk, analysts at broker UBS expect the contrary. Recently, analysts from the broker issued a buy rating on A2 Milk citing a meaningful recovery in indirect infant formula sales over the next 2 years. Analysts also noted that the company could make substantial gains in market share in China through offline roll-outs and expansion of a free trade zone.

Currently, A2 Milk is one of the most shorted companies on the ASX, with a 5.9% short holding. As long as international borders remain closed, A2 Milk will be dealt with a difficult trading environment. Therefore, the obvious catalyst for the company's share price would be a re-opening of international borders. However, there is also the notion of demand as Chinese consumers could have shifted to domestic products during the pandemic. Another hurdle for A2 Milk is whether the Chinese government will impose tariffs or other restraints on its products.

Motley Fool contributor Nikhil Gangaram has no position in any of the stocks mentioned. The Motley Fool Australia owns shares of and has recommended A2 Milk. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

More on Share Fallers

Codan share price A dismayed kid dressed as a scientist stands with his back to a rocket crashed into the ground
Share Fallers

Xero shares crash to a 7-year low after a brutal sell-off

The decline has wiped out years of share price gains.

Read more »

Two miners at a mine site on their tablets, with mining machinery behind them.
Share Fallers

Why has the Mineral Resources share price fallen 12% this week?

It’s been another tough week for Mineral Resources shareholders.

Read more »

A man holds his hand to his chin with a furrowed brow, making an expression of puzzlement or confusion.
Share Fallers

Top 3 ASX 200 shares now below their 200-day moving average

Are these businesses still a buy?

Read more »

A young man clasps his hand to his head with a pained expression on his face and a laptop in front of him.
Share Fallers

What are the most shorted ASX shares on the market right now?

Two names, two opposite bear cases.

Read more »

An arrow crashes through the ground as a businessman watches on.
Share Fallers

Warning: Corporate Travel shares have crashed 80%. What on earth just happened?

An 80% crash has left investors asking what went so wrong.

Read more »

Stressed businessman sits in panic amid digital stock market financial background.
Share Fallers

The five worst-performing ASX 200 shares in August unmasked

Investors sent these five ASX shares crashing 17% to 23% in August. But why?

Read more »

Stressed businessman sits in panic amid digital stock market financial background.
Share Fallers

Why Megaport, Lendlease and JB Hi-Fi shares all crashed 14% to 15% this week

ASX investors punished Lendlease, Megaport, and JB Hi-Fi this week. But why?

Read more »

Woman checking out new laptops.
Consumer Staples & Discretionary Shares

Down 14% today: Are JB Hi-Fi shares now a bargain-bin buy?

Could JB's plunge mean a bargain buy?

Read more »