Ardent Leisure Group soars higher: Is it a bargain?

Following an absolute hammering yesterday, shares of Ardent Leisure Group (ASX:AAD) are up around 7%.

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Yesterday the shock announcement of the departure of long-running Ardent Leisure Group (ASX: AAD) CEO, Grew Shaw, sent the company's stock price down by as much as 28%, before it recovered to end the day 19% lower.

However, in early trade today the company's stock price rebounded, flying nearly 7% higher before midday.

Newly elected CEO and former editor of The Australian Women's Weekly, Deborah Thomas, told Fairfax she was "disappointed" by the sell-off and reportedly told Fairfax, "I can only say that I think it's a good opportunity to buy."

Some analysts have criticised Ms Thomas' election to CEO because she lacks the operational experience of running a company like Ardent.

According to Fairfax, Josephine Little an analyst at Morgans said, "While Greg's replacement comes with an impressive bio and a wealth of experience in adjacent fields, a lack of operational leisure experience leaves us cautious."

Is this your chance to buy a bargain stock?

Ardent's management team certainly think now is a great time to buy. In the midst of the market's sell-off, Chairman Neil Balnaves AO and Director Roger Davis acquired over $700,000 of the company's stock combined.

After all, it would seem a little irrational for the change of a CEO to make a $1 billion company worth 20% less overnight.

Is it a good buy or not?

Ardent recently reported falling profits for the half-year to December 2014. However, at these prices it could hold value for long-term investors betting on a recovery. Shares are currently trading on a forecast price-earnings ratio of 15 and dividend yield of 6.2%.

Motley Fool Contributor Owen Raszkiewicz has no financial interest in any of the companies mentioned in this article. Owen welcomes your feedback on Google plus (see below) or you can follow him on Twitter @ASXinvest. The Motley Fool’s purpose is to help the world invest, better. Click here now for your free subscription to Take Stock, The Motley Fool’s free investing newsletter. Packed with stock ideas and investing advice, it is essential reading for anyone looking to build and grow their wealth in the years ahead.  This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

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