3 reasons Crown Resorts Ltd is worth the gamble

This is one of the most attractive blue chips currently available.

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Gaming and entertainment business Crown Resorts Ltd (ASX: CWN) is well worth your attention. While the S&P/ASX 200 Index聽(Index: ^AXJO) (ASX: XJO) has edged forward in recent months, Crown is currently hovering 11.3% below its January 52-week high of $18.22.

While many of Australia鈥檚 other blue chip stocks remain overpriced based on their future earnings potential, here are three solid reasons why you should put your money on the table with Crown Resorts:

1.聽Asian expansion. The company possesses excellent growth potential, particularly in the Asian markets. With a number of key regions, such as South Korea and Japan, considering changing their gambling laws, Crown Resorts could be a real winner in the long-term.

2.聽Consumer confidence. Although Crown Resorts is relatively immune to economic downturns given the nature of its business, consumers are even more likely to open their wallets as confidence returns to the market.

3.聽Better dividends. Crown Resorts will receive more dividends from its interest in Melco Crown Entertainment. In fact, Crown expects to receive roughly US$64.2 million from the new policy. While this could provide the company with more money to spend on its various developments, it could also see Crown improve its own dividend policy down the track.

Crown Resorts is a solid bet for your portfolio in the long run and could well outperform the broader market in that time.

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