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Telstra renovates Sydney HQ for customer focus

Telstra (ASX: TLS) announced today that it is refurbishing its Sydney headquarters to turn its corporate offices into a customer-oriented technology playground.

According to Managing Director of Innovations Products & Marketing Kate McKenzie, Telstra’s CBD building will be transformed into a “vibrant technology precinct where customers could explore a future that is digital, mobile and connected.”

“[W]e want the Telstra building to be a place where customers can go to experience all of the exciting new communication products and services that are shaping our lives now and into the future,” said McKenzie in a statement today. With an Investa (ASX: IOF) Property Group lease through 2025, Telstra is catering its new construction to customers of all types. While individual consumers can enjoy enhanced retail space, corporate and enterprise clients will see significant improvements to Telstra’s Experience Centre.

This latest move comes almost exactly four months after the company announced a major upgrade to its Canberra offices, designed to consolidate and streamline the company’s internal communication and external performance.

Construction is expected to begin on the Sydney office in 2014, and should be completed by mid-2015.

With its legendary, fully franked 28 cent dividend, Telstra is the darling of Aussie investors. But with its share price skyrocketing over the past year, is Telstra past its prime? Click here for our brand-new report: “Is It Time to Sell Telstra?”

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Motley Fool contributor Justin Loiseau has no position in any stocks mentioned in this article. You can follow him on Twitter @TMFJLo.

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