Guess which ASX All Ords director just bought $1.2 million worth of company shares

This company has just had one of its own directors buy $1.2 million worth of shares.

| More on:
A man in his 30s holds his laptop and operates it with his other hand as he has a look of pleasant surprise on his face as though he is learning something new or finding hidden value in something on the screen.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Whenever an All Ordinaries Index (ASX: XAO) share announces that its directors, CEO, or insiders have been buying or selling shares in their own company, it is always news that investors like to know.

After all, when an ASX All Ords company sees its own insiders buying up shares, it gives shareholders a lot of confidence that management is putting its money where its mouth is.

Conversely, significant insider selling can undermine shareholders' confidence in a business, and lead to investor questions about its future.

So today, let's check out the recent insider trading over at one ASX All Ords share, and see what it can tell us.

3P Learning Ltd (ASX: 3PL) is an All Ords online education company, providing learning products and services to schools, parents, and students.

Its last earnings report was quite an event, with 3P Learning reporting an 18% rise in revenues to $52.6 million for the first half of FY2023, as well as a whopping 205% surge in underlying earnings before interest, tax, depreciation and amortisation (EBITDA) to $5.8 million.

Just last week, the company also updated its full-year guidance for FY2023, revealing an expectation of between $106 and $108 million in revenue for the year, as well as between $15 and $18 million in underlying EBITDA.

So what do we have to report on 3P learning this week?

ASX All Ords share sees director drop $1.2 million

Well, after trading had concluded last Friday, 3P revealed that its non-executive director Craig Coleman had purchased an additional 1.11 million 3P shares between 23 and 30 June 2023 in a series of on-market trades through a fund manager he founded called Viburnum Funds.

Coleman (or Viburnum) paid just over $1.22 million for these trades all up, taking the total shareholding to 53.7 million shares.

So perhaps 3P Learning investors will be buoyed by this news. After all, it does show a significant financial commitment from one of the company's most prominent insiders. No one could fault Coleman for not putting his money where his mouth is here.

But on the other hand, 3P Learning hasn't exactly been bringing home the bacon in recent years. 3P shares are down more than 11% over 2023 so far and around 97% lower over the past 12 months. This All Ords share also remains around 5% lower than where it was five years ago, as you can see below:

It will be interesting to see where this All Ords share goes from here.

Motley Fool contributor Sebastian Bowen has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Share Market News

The silhouettes of ten people holding hands with their arms raised against the sky, as the sun rises or sets in the background.
Share Gainers

Here are the top 10 ASX 200 shares today

ASX shares finished the trading week on a high this Friday.

Read more »

A businessman stacks building blocks.
Technology Shares

6% gain! What's up with Block shares today?

Block shares are up more than 34% since 2 May.

Read more »

Broker looking at the share price.
Broker Notes

Brokers name 3 ASX shares to buy today

Here's why brokers are feeling bullish about these three shares this week.

Read more »

A young man punches the air in delight as he reacts to great news on his mobile phone.
Share Gainers

Why ARB, Block, Mayne Pharma, and Paladin Energy shares are charging higher today

These shares are having a strong finish to the week. But why?

Read more »

A woman puts her hands up as she smashes and breaks through a glass ceiling.
Share Gainers

How these 5 ASX 200 stocks are smashing the benchmark this week

These fives ASX 200 stocks have made some very happy shareholders this week. Here’s how.

Read more »

Bored man sitting at his desk with his laptop.
Share Fallers

Why Catalyst Metals, Duratec, Nufarm, and Rio Tinto shares are dropping today

These shares are ending the week in the red. But why?

Read more »

A smiling woman at a hardware shop selects paint colours from a wall display.
Broker Notes

After its strategy day, what does Macquarie think Wesfarmers shares are worth?

Let's see what the broker is saying about this blue chip.

Read more »

Buy, hold, and sell ratings written on signs on a wooden pole.
Technology Shares

After surging 13% yesterday, are TechnologyOne shares a buy, hold or sell according to Macquarie?

Valuations matter when investing, and Macquarie feels no different.

Read more »