Why Netflix was a star stock today

Increased bullishness from a veteran Netflix analyst and news of potential cost cuts gave the stock a meaningful lift.

| More on:
red carpet outside glamourous event

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

This article was originally published on Fool.com. All figures quoted in US dollars unless otherwise stated.

What happened

Many investors have become notably more bearish on Netflix (NASDAQ: NFLX) lately, but you wouldn't know that by looking at the stock's performance on Wednesday. It surged nearly 5% higher on the day, thanks to an article in a top financial news outlet highlighting some potentially beneficial moves it's making, and an analyst recommendation upgrade. 

So what

The article was published Wednesday morning in the finance world's newspaper of record, The Wall Street Journal. Citing "people familiar with the matter," the report states that Netflix is actively reviewing its operations for areas in which it can cut costs. Among other activities currently being assessed are its real estate holdings and cloud computing expenses.

In the personnel sphere, the article's sources say the company has actively been hiring more junior staff, presumably because such individuals require lower salaries.

All told, Netflix's operating expenses were $23.5 billion in 2021, which was up 15% from the 2020 level. Meanwhile, the streaming video king's subscriber count has been falling lately. The company has already said that it will cut spending on both content and non-content costs.

Netflix has not yet officially commented on the Journal article.

Now what

Meanwhile, Macquarie analyst and longtime Netflix tracker Tim Nollen lifted his recommendation on the stock. He now feels it's worthy of a neutral rating, rather than his previous tag of underperform (sell). He's also lifting his price target substantially, boosting it to $230 per share from the preceding $170.

Nollen is basing this on Netflix's plan to introduce an ad-supported subscription tier. He wrote in a new note that the company could draw $3.6 billion in revenue from this, although that tally shakes down to $1.1 billion when factoring in the almost certain lower subscription prices for such a tier.

This article was originally published on Fool.com. All figures quoted in US dollars unless otherwise stated.

Eric Volkman has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Netflix. The Motley Fool Australia has recommended Netflix. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on International Stock News

A man sits in casual clothes in front of a computer amid graphic images of data superimposed on the image, as though he is engaged in IT or hacking activities.
International Stock News

What did Nasdaq high flyers Tesla and Alphabet just report?

Nasdaq earnings season continues with Google-parent Alphabet and Tesla reporting overnight.

Read more »

A woman sits at her computer with her chin resting on her hand as she contemplates her next potential investment.
International Stock News

Nvidia stock has pulled back over 10%. Here's what history says could happen next

Nvidia has a 100% success rate of rebounding after pullbacks of 10% or more. Will this time be different?

Read more »

Digital rocket on a laptop.
International Stock News

Why Nvidia stock jumped on Monday

Nvidia investors got some big news, and the stock is also getting a boost thanks to bullish Wall Street analysts.

Read more »

a group of business people sit dejectedly around a table, each expressing desolation, sadness and disappointment by holding their head in their hands, casting their gazes down and looking very glum.
International Stock News

Why CrowdStrike stock just crashed again

There likely isn't a quick way to restore confidence.

Read more »

A man wearing a suit and holding an EV charger gives the thumbs up.
International Stock News

Why Tesla stock popped ahead of earnings day

Investors will soon see what Tesla's surprising Q2 sales volume means for the bottom line.

Read more »

A little Asian girl is so excited by the bubbles coming out of her bubble machine.
International Stock News

Opinion: This Nvidia forecast all but confirms that the artificial intelligence (AI) bubble will burst sooner rather than later

Nvidia's gross margin guidance points to pricing pressures that may signal an end to the irrational exuberance surrounding artificial intelligence…

Read more »

Hands reaching high for a trophy with a sunset in the background.
International Stock News

Is it too late to buy Nvidia stock in the second half of 2024?

The company has suffered from a recent sell-off, but maintains massive long-term potential.

Read more »

A white EV car and an electric vehicle pump with green highlighted swirls representing ASX lithium shares
International Stock News

Why Tesla could be the best 'Magnificent Seven' stock to own in the second half of 2024

Tesla's stock has been rallying of late, and there could be more gains to come in the weeks and months…

Read more »