What's the go with the Kogan share price today?

Tech shares have begun to soften again.

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Key points

  • Kogan shares pare recent gains and are 3% down at the time of writing
  • The tech sector has weakened lately and has pared gains itself, softening the upside behind Kogan's share price
  • In the last 12 months Kogan shares have collapsed more than 57% into the red

Shares in Kogan.com Ltd (ASX: KGN) are tracking lower today and now trade 3.45% in the red at $5.60.

Trading has been thin for Kogan shares today and the order book is stacked towards sell orders, per Bloomberg trade data. The company's share price slumped from the open and has been bottom heavy since.

TradingView Chart

What's up with Kogan shares?

Kogan had shown signs of life these past few weeks with a short-lived rally to roll into the new month. Gains extended after the federal budget, but have since pared and quietened down again.

However, most of the upside is underscored by strengths in the wider tech sector. The S&P/ASX All Technology Index (ASX: XTX) has climbed 7% this past month after coming off a hot period.

It is still yet to overcome a 16% loss incurred so far in 2022, despite the revival.

The tech sector is down today as the market re-evaluates a number of macroeconomic crosscurrents that are feeding into investment returns.

Nevertheless, tech shares have softened and there's been a wind-down of exposure to frothy sectors like commodities and healthcare in the last week or so.

Today, tech is the worst-performing sector on the ASX by far with the XTX sliding more than 2% in the red, whilst all other sectors have capped losses at less than 1%.

In the last 12 months Kogan shares have collapsed more than 57% into the red and are down 36% this year to date.

TradingView Chart

Motley Fool contributor Zach Bristow has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. owns and has recommended Kogan.com ltd. The Motley Fool Australia owns and has recommended Kogan.com ltd. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

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