COVID continues to thrash Australia's tourism industry

The Australian tourism industry continues to suffer from the wrath of COVID. We look at how some local communities are fighting back.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Last week I wrote about how everyone was cheering over the latest jobs data. The December 2020 jobless rate slid slightly lower, hitting 6.6% compared to November 2020's rate of 6.8%.

Furthermore, The Australian Financial Review (AFR) reported Thursday that, nationwide, "More than 90% of jobs lost in the COVID-19 crisis have been regained at a pace faster than economists expected…"

Things like the improving jobs numbers and record breaking iron ore prices are positive economic indicators for Australia. However, as the country continues to march through the pandemic, many parts of the tourism industry are still getting annihilated.

tourism affected by covid represented by hand holding face mask at beach

Image source: Getty Images

The COVID hit copped by the Aussie tourism industry

Tourism Research Australia's State of the Industry 2018-2019 report (released in March 2020) shed some light on the significance of the tourism industry in Australia. It noted that, during the time period covered in the report, domestic travellers spent over $100 billion for the first time. International visitors to Australia dished out $44.6 billion.

Regarding COVID, the report noted that, "The coronavirus creates ongoing risks to international tourism," and "With travel restrictions now imposed, the breadth of the event is yet to be seen."

AFR also reported last week that, according to modelling carried out by the Tourism & Transport Forum, up to one in five businesses that contribute to Australia's previously thriving tourism industry could go bust in 2021. AFR further highlighted that Australia's national tourism workforce is presently 55% of it's pre-coronavirus size and that the "worst case scenario" could see this number to drop as low as 35% by September.

What's being done?

Even as COVID restrictions continue to ease and holiday makers return to popular tourist spots throughout Australia, this is of little help to local economies if many businesses remain closed due to a lack of staff. 

In an effort to help support their struggling hospitality industries, many Australian communities are relying on innovative measures. For example, as reported by the Clarence Valley Independent, Clarence Valley Council in Northern New South Wales plans on offering affordable accommodation for local hospitality staff to attract desperately needed workers to the area. 

The council has advised it has just been granted a 2-year extension to continue using the Yamba Business Park for low-cost, temporary accommodation. The facility, once used to house Pacific Motorway construction workers, will now house hospitality workers for the next two years. The idea is that affordable housing will attract the staff needed by local shops for them to remain open.

This action, initiated via a Ministerial Order, is being brought forward as a number of restaurants and cafes struggle with insufficient staffing availability. Some eateries are currently attempting to deal with this problem by restricting their daily opening hours. Others are closing for entire days because they are unable to find staff to work.

Foolish takeaway

Whilst we are now seeing some positive economic indicators and many sectors are enjoying post-COVID recoveries, the Australian tourism industry is still continuing to experience significant hardship. Rather than waiting for COVID to miraculously subside, some communities (such as Clarence Valley) are taking their own actions locally to help keep their hospitality businesses afloat. 

Motley Fool contributor Gretchen Kennedy has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

More on ASX Share Market News

Man and woman sitting at table with the man looking a bit puzzled at his laptop.
Share Gainers

Here are the top 10 ASX 200 shares today

It was a tough end to a rough week for investors.

Read more »

Group of people toasting with wine
Broker Notes

Buy, hold, sell: Transurban, Orora, Treasury Wine Estates shares

Here's what top broker Morgans thinks of these 3 ASX 200 shares following their FY26 reports.

Read more »

Businessman studying a high technology holographic stock market chart.
Broker Notes

8 ASX 200 shares with fresh buy ratings this week

Brokers retained a positive view on Westpac, Sonic Healthcare, Minerals 260, and other shares.

Read more »

a group of rockclimbers attached to each other with a rope hang precariously from a steep cliff face with the bottom two climbers not touch the rockface but dangling in midair held only by the rope.
ASX Share Market News

Why DroneShield, Life360 and SGH shares are crashing lower this week

Investors sent Life360, SGH, and DroneShield shares tumbling this week. But why?

Read more »

Woman working on her laptop at a café.
Broker Notes

7 ASX 200 shares downgraded by the experts this week

Brokers reduced their ratings on IAG, Seek, Woolworths, and other ASX 200 stocks.

Read more »

Three trophies in declining sizes with a red curtain backdrop.
ASX Share Market News

3 ASX 200 stocks leaping higher in this week's slumping market on big news

Investors sent these three ASX 200 stocks flying higher in this week’s falling market. But why?

Read more »

A person bounces another up high from a seesaw as the one in the air looks through a telescope into the future.
ASX Share Market News

Why Baby Bunting is leaping 25% on Friday while QBE shares are sinking like a stone

Investors are piling into Baby Bunting shares on Friday and abandoning ASX 200 insurance giant QBE. But why?

Read more »

2 kids riding a mini toy vehicle
Opinions

3 ASX 200 shares I'd want my kids to own for the next 20 years

These are my top picks right now.

Read more »