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Danger Will Robinson: Don’t buy these shares!

There was a time — or at least I like to think there was — when the public relations spinners were kept away from ASX-listed companies when it came to shareholder communications.

You’re probably right — I’m likely dreaming.

They’re everywhere, and we’re collectively poorer for it. There are some good spinners, but many go too far… even as far as the company itself. Let me, with tongue somewhat in cheek, count the ways:

Adding ‘International’ to your name

If you’re truly international, you don’t have to tell people. If you feel the need to tell people, you might be trying a little too hard. Step forward Cash Converters International Ltd (ASX:CCV) — which I own, unfortunately — and Catapult Group International Ltd (ASX:CAT).

Putting a number in your ASX code

Yes, yes, you’re cool. And funky. And possibly hip. But spare me from companies that put numbers in their tickers. 1-Page Ltd (ASX:1PG), Shark Mitigation Systems Ltd (ASX:SM8), Crowd Mobile Ltd (ASX:CM8), I’m looking at you.

Of course there are exceptions to the rule. But invest carefully. You might even consider boring, staid — but profitable — dividend shares!

A Big, Fat, Fully Franked Dividend

This company's dividend is almost the stuff of legends. Since it started paying dividends in 2007, it has increased its payout to shareholders every single year, a run that includes 21 consecutive dividend increases.

Based on the last 12-months of dividends, its shares are currently offering a fully-franked 4.8% yield, which grosses up to almost 7% when those franking credits are included. And in stark contrast to the likes of Commonwealth Bank and Telstra, this company just increased its dividend by over 13%, and guided for 2017 profits to grow by 20%!

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Motley Fool contributor Scott Phillips (TMFGilla) owns shares in Cash Converters International Ltd. The Motley Fool Australia has no position in any of the stocks mentioned. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

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