Microsoft and Google kill 244-year-old Encyclopedia Britannica

Personal library shelves are about to get a lot lighter. After 244 years, Encyclopedia Britannica is putting an end to its print editions.

Maybe you didn’t think that they were still putting out bulky 32-volume sets of the iconic reference books. You’re not alone. It’s been largely downhill since sales peaked when it sold 120,000 printed sets in 1990. It only cranked out 12,000 sets in 2010, and nearly a third of those $1,500 sets have yet to be sold.

It was inevitable.

The Internet made the volumes obsolete. Who needs annual updates when free online resources are updated perpetually?

The World Wide Web isn’t perfect. Anyone can edit a Wikipedia entry. There’s no telling where a Google (Nasdaq: GOOG) link will take you. However, it’s a small trade-off for having access to information as quickly as it takes a webpage to load.

Britannica will live on in digital form. The privately held company has actually been profitable in recent years, largely because 85% of its revenue now stems from the largely digital education market.

Consumers still should have seen this coming long before everyone flocked online. After all, sales peaked in 1990 and the Internet — at the time — consisted mostly of online services used by a sliver of tech buffs.

We can probably point to the PC as the first real nail in the coffin of Britannica’s printed set. Microsoft‘s (Nasdaq: MSFT) Encarta offered an entire encyclopedia on disc at a fraction of the cost of World Book and Britannica publications.

However, Encarta was also no match for the Internet. Microsoft eventually shuttered Encarta — even killing off the online edition three years ago.

Google and Wikipedia simply have labour advantages that Britannica and even the curated Encarta lack. Volunteers contribute to Wikipedia for free. Google has it even better, as advertisers are willing to bid up keywords to pay for leads on queries.

So congratulations, Microsoft, Google and Wikipedia. You’ve killed the print edition of the Encyclopedia Britannica. Now which one of you can tell me where I can go to dispose of my ancient set?

Attention: If you are looking for ASX investing ideas, look no further than “The Motley Fool’s Top Stock for 2012.” In this free report, Investment Analyst Dean Morel names his top pick for 2012…and beyond. Click here now to find out the name of this small but growing telecommunications company. But hurry – the report is free for only a limited period of time.

More Reading:

Top 3 ASX Blue Chips To Buy For 2019

For many, blue chip stocks mean stability, profitability and regular dividends, often fully franked…

But knowing which blue chips to buy, and when, can be fraught with danger.

The Motley Fool’s in-house analyst team has poured over thousands of hours worth of proprietary research to bring you the names of The Motley Fool’s Top 3 Blue Chip Stocks for 2019.

Each one pays a fully franked dividend. The names of these Top 3 ASX Blue Chips are included in a specially prepared FREE report. But you will have to hurry. Depending on demand – and how quickly the share prices of these companies moves – we may be forced to remove this report.

See the 3 blue chip stocks

Two New Stock Picks Every Month!

Not to alarm you, but you’re about to miss a very important event! Chief Investment Advisor Scott Phillips and his team at Motley Fool Share Advisor are about to reveal their latest official stock recommendation. The premium “buy alert” will be unveiled to members and you can be among the first to act on the tip.

Don’t let this opportunity pass you by – this is your chance to get in early!

Simply enter your email now to find out how you can get instant access.

By clicking this button, you agree to our Terms of Service and Privacy Policy. We will use your email address only to keep you informed about updates to our website and about other products and services we think might interest you. You can unsubscribe from Take Stock at anytime. Please refer to our Financial Services Guide (FSG) for more information.