Why these 4 ASX shares were SMASHED today

Bubs Australia Ltd (ASX:BUB) and Kogan.com Ltd (ASX:KGN) were amongst the worst performers on the ASX today. Here's why they were smashed…

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In afternoon trade the S&P/ASX 200 (Index: ^AXJO) (ASX: XJO) has faded and is struggling to hold onto earlier gains. At the time of writing the benchmark index is flat at 5,754 points.

Four shares in particular have acted as a drag on the market today. Here's why they have sunk lower today:

Bougainville Copper Limited (ASX: BOC) shares have plummeted 11% to 16 cents following a drop in the copper price overnight. The benchmark copper price fell 1.2% to US$5,580 a tonne on the London Metal Exchange. Today's decline means Bougainville has now lost almost a third of its value in the last 12 months.

Bubs Australia Ltd (ASX: BUB) shares have plunged 6% to 31.5 cents as its rally loses steam and traders take profit. This is a huge swing considering the infant formula manufacturer's shares were actually up as much as 34% to 45 cents in early trade. Despite this the Bubs share price has still gained over 215% since listing on the ASX earlier this week.

Kogan.com Ltd (ASX: KGN) shares have dropped almost 4% to $1.38 today. Today's decline could relate to a research note out of Citi today which warned that Christmas trading in Australia was lukewarm. Kogan's share price could come under further pressure if the much-speculated launch of Amazon in Australia materialises. For this reason I would avoid the online retailer.

Nextdc Ltd (ASX: NXT) shares are down over 2% to $3.50 despite there being no news out of the data centre operator. Much like Bubs I suspect there has been a spot of profit taking going on here. NEXTDC's shares had rallied as much as 27% in the last month prior to recent declines. Whilst I think the company is a little on the expensive side, it does have significant growth potential thanks to the growing demand for data centre services.

Motley Fool contributor James Mickleboro has no position in any stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

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