This simple 'trick' could be the secret to Warren Buffett's success

Focusing on this specific area could be a key reason why Warren Buffett is one of the best investors of all time.

a woman

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Deciding whether to buy or sell shares is often a difficult decision. There are always reasons to be bullish, with the track record of stock markets showing that over time they generally make higher highs. However, there are also always risks facing stocks, industries and economies. As such, siding with a bullish or bearish standpoint is a continual struggle for investors.

Warren Buffett, though, does not appear to face such a quandary. He seems to simply buy shares and not worry too much about whether it is the right time to be bullish or bearish. His focus on value, rather than trying to predict share price movements, could be the key to being able to ignore market noise and generate impressive returns in the long run.

Predictions

Trying to decide whether the share market will rise or fall is a complex and difficult task. At the present time, for example, it is unclear how the world economy will perform in future. Talks between the US and China may lead to an end to the protectionist policies that have become a feature of Donald Trump's Presidency. Similarly, the two sides may disagree on a variety of issues, and this may create further uncertainty for the world economy and global stock markets.

It's the same situation for a variety of other risks facing investors. China's slowdown could quicken in pace, while Brexit could hold back the European economy in the medium term. Likewise, both of those risks may prove to be less significant than is currently being factored in by investors. Rising share prices may, therefore, be ahead.

The difficulty in deciding whether share markets will rise or fall can lead to investors following the decisions of their peers. This focus on market noise could mean that they fail to make clear decisions – instead, changing their mind frequently depending on stock price movements.

Value investing

In contrast, Warren Buffett simply focuses on a company's value, with his decision-making being dependent on whether it is possible to buy high-quality stocks at fair prices. If the opportunity to do so arises, he will decisively buy such stocks and hold them over the long term. In doing so, there is a risk that a share market downturn will occur, and that paper losses will be incurred. But as long as he remains happy with the price paid versus the intrinsic value of the company, market fluctuations are of little concern to him.

Similarly, if there are a lack of opportunities to buy stocks for less than their intrinsic value, Buffett will simply hold cash and wait for them to arise. This may take many years, but history shows that they eventually do appear.

As such, by focusing on value, Buffett is able to ignore market noise and avoid worrying about how a variety of risks facing investors will turn out. Doing likewise may help to improve an investor's long-term returns, as well as free-up time spent worrying about the near-term direction of share markets in order to unearth a greater number of undervalued stocks.

The Motley Fool Australia has no position in any of the stocks mentioned. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on ⏸️ Lessons From Investing Greats

a child dressed as businessperson looking sad and dejected at desk with pile of papers and old fashioned telephone.
⏸️ ASX Shares

Here are 3 ASX shares with high debt levels

Too much debt can catch up with companies when tides turn for the worse.

Read more »

Green piggy bank with covid mask on
⏸️ Lessons From Investing Greats

10 incredible quotes that sum up investing in 2020

Here are the quotes that defined what investing in 2020 was really like, from Warren Buffett to Howard Marks.

Read more »

following famous investors in shares represented by pair of men's business shoes
⏸️ Lessons From Investing Greats

Want to make a million in the next market crash? I'd use these 3 Warren Buffett tips today

Following Warren Buffett’s methods may lead to higher long-term returns in my view. They may even allow an investor to…

Read more »

a dog sleeping with cucumbers on his eyes
⏸️ Famous Investors

I'd follow Warren Buffett's tips to retire on a growing passive income

I think that following Warren Buffett’s tips could lead to a larger retirement portfolio, from which a generous passive income…

Read more »

berkshire hathaway owner warren buffett
⏸️ Lessons From Investing Greats

Don't waste the stock market crash! I'd use Warren Buffett's strategy to profit from it

Following Warren Buffett’s strategy after the stock market crash could lead to relatively high long-term returns in my opinion.

Read more »

three reasons to buy asx shares represented by man in red jumper holding up three fingers
Share Market News

3 reasons why I'd start preparing for the next stock market crash today

The next stock market crash could provide buying opportunities for investors in my opinion. Preparation may help an investor to…

Read more »

Black swan figurine on top of pile of coins started to topple over
⏸️ Lessons From Investing Greats

How Warren Buffett's strategy can help investors to capitalise on a market crash

Following Warren Buffett’s logical approach could lead to improving long-term returns after a stock market crash, in my opinion.

Read more »

asx shares investing experts represented by blocks spelling the word expert
⏸️ Lessons From Investing Greats

I'd use Warren Buffett's tips to survive a second stock market crash

The potential for a second stock market crash means that following Warren Buffett’s tips could be a sound move. It…

Read more »