Shares of Retail Food Group Limited (ASX: RFG) have fallen 30 cents or 5.6% today, reversing some of the gains achieved over the last three weeks or so.

By comparison, the S&P/ASX 200 (Index: ^AXJO) (ASX: XJO) has risen 0.6% with shares of rival Domino’s Pizza Enterprises Ltd. (ASX: DMP) also trading 0.9% higher for the day.

Before you get too concerned however, the fall can largely be attributed to the shares going ex-dividend today. When the group announced its interim earnings results to the market late last month, it reported a 90.2% increase in revenue and a 27.1% increase in underlying net profit after tax (NPAT).

Earnings per share were 17.6 cents with 13 cents (fully franked) of that going to shareholders. That represented a 13% improvement on the dividend paid by the group in the same period last year and will be paid out three weeks from today on Thursday 7 April, 2016.

Who is Retail Food Group?

Retail Food Group isn’t exactly a household name, but a number of the brands it owns are well known. The company operates as a wholesaler while it is also the master franchisor behind businesses such as Gloria Jean’s, Crust Pizza, Brumby’s Bakery and Donut King, to name just a few.

It enjoys strong economics, reliable income streams from its franchisees, while it is also ramping up its growth story in foreign lands. It has plenty of growth potential and is well worth a closer look by long-term investors.

Indeed, although its share price has risen almost 19% over the last three weeks, shares are still trading more than 36% below their all-time high achieved just over 12 months ago at $8 per share. With strong growth prospects, it also offers investors a fully franked dividend yield of around 4.9% (grossed to 7%) which could be the icing on the cake.

NEW: The Motley Fool's Top Fully Franked Dividend Share For 2016

Forget BHP and Woolworths. This "dirt cheap" company. is growing like gangbusters, and trading on a juicy, fully franked dividend yield. With interest rates set to stay at these low levels for years to come, for income-hungry investors, including SMSFs, this ASX company could be the "Holy Grail" of dividend plays for 2016. Click here to gain access to this comprehensive FREE investment report, including the name of this fast growing ASX dividend share. No credit card required.

HOT OFF THE PRESSES: Motley Fool’s #1 Dividend Pick for 2017!

With its shares up 155% in just the last five years, this ‘under the radar’ consumer favourite is both a hot growth stock AND our expert’s #1 dividend pick for 2017. Now we’re pulling back the curtain for you... And all you have to do to discover the name, code and a full analysis is enter your email below!

Simply enter your email now to receive your copy of our brand-new FREE report, “The Motley Fool’s Top Dividend Stock for 2017.”

By clicking this button, you agree to our Terms of Service and Privacy Policy. We will use your email address only to keep you informed about updates to our website and about other products and services we think might interest you. You can unsubscribe from Take Stock at anytime. Please refer to our https://www.fool.com.au/financial-services-guide">Financial Services Guide (FSG) for more information.

Motley Fool contributor Ryan Newman owns shares of Retail Food Group Limited. Unless otherwise noted, the author does not have a position in any stocks mentioned by the author in the comments below. You can follow Ryan on Twitter @ASXvalueinvest.

The Motley Fool Australia owns shares of Retail Food Group Limited. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.