Broad index exchange traded funds (ETFs) tend to reflect where the market is today. More targeted ETFs can tilt towards where growth and returns may come from over the next decade.

Here are three ASX ETFs that offer that potential and were recently recommended by the team at BetaShares:

BetaShares Nasdaq 100 ETF (ASX: NDQ)

The first ASX ETF that could be a market-beater is the BetaShares Nasdaq 100 ETF.

This fund leans into companies that are shaping consumer behaviour and digital infrastructure. It is less about the overall economy and more about where innovation is happening at scale.

Its holdings include companies such as Netflix (NASDAQ: NFLX), Adobe (NASDAQ: ADBE), and Tesla (NASDAQ: TSLA).

Adobe is a good example of how these businesses evolve over time. It has transitioned from one-off software sales to a subscription-based model, creating recurring revenue and improving margins. That ability to adapt is a common feature across many Nasdaq leaders.

With technology continuing to influence how industries operate, the BetaShares Nasdaq 100 ETF could be an ETF to hold for the long term.

BetaShares Global Robotics and Artificial Intelligence ETF (ASX: RBTZ)

Another ASX ETF to look at is the BetaShares Global Robotics and Artificial Intelligence ETF.

This ETF focuses on automation, which is a theme that is becoming more important as companies look to improve productivity and reduce reliance on labour.

Its holdings include companies such as Fanuc Corporation (TYO: 6954), Intuitive Surgical (NASDAQ: ISRG), and Keyence Corporation.

Keyence stands out for its high-margin business model. It develops sensors and automation equipment used in manufacturing, with a strong focus on efficiency and precision. Its products are embedded in production processes, which can make demand more resilient over time.

As automation expands across industries, the BetaShares Global Robotics and Artificial Intelligence ETF could be destined to outperform over the long term.

BetaShares Asia Technology Tigers ETF (ASX: ASIA)

A final ASX ETF worth considering for the long term is the BetaShares Asia Technology Tigers ETF.

This ETF provides exposure to large technology companies across Asia, where digital adoption continues to accelerate.

Its holdings include companies such as Meituan (SEHK: 3690), PDD Holdings (NASDAQ: PDD), and Samsung Electronics.

Meituan is an interesting one. It operates a platform that connects consumers to services such as food delivery and local retail, building scale through network effects. Its growth reflects how digital ecosystems are developing differently across Asia.

With innovation and consumption trends continuing to evolve in the region, the BetaShares Asia Technology Tigers ETF could be a top long-term pick.

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