Missed the first wave of digital wealth? Here's why it may not matter…


By: Martyn Shaw


There's a major shift taking place in advertising. And it has some shrewd investors chomping at the bit to get rich!  

You see, gone may be the days of finding customers through traditional channels like Radio, TV, and Print.

Digital advertising is quickly becoming the go-to channel for marketers looking to connect with consumers worldwide.

In fact, over 65% of the $15.7 billion spent on advertising in Australia in 2021, will be spent on digital advertising (social media, mobile ads, websites, etc).  

The speed of the market takeover has been simply astonishing.

And what's even more impressive, eMarketer says that out of that chunk, over 80% of all money spent on digital ads, will go to just two companies:

Google… and Facebook.

With their pinpoint accuracy and massive scale, we believe that other advertising channels like Radio, Television, and Print, just can't compete.

And as you can imagine, that early dominance in the digital advertising space contributed to incredible outperformance. Early investors in the old guard of digital advertising have made a fortune — racking up 600%+, 3,600%+, even 180,000%+ gains!

But here's the thing…

Those giants already receive the lion's share of the ad revenue — over 80%, remember?

As great as these companies are, for investors looking to make a fortune…how much more can be squeezed from those behemoths?

Probably, not nearly as much wealth as investors could have seen ten or twenty years ago.

So, if you missed out on getting a piece of those Facebook or Google returns… I have some good news for you.

We think the new money may not be in the 80%…but it's in what The Motley Fool calls "The Forgotten 20".

These are all the companies receiving the other 20% of the digital advertising windfall. A total market value that equates to over $2 billion AUD– for now.

You see, these companies are creating tremendous advertising value on their digital platforms…but aren't as big, just yet.

And that could mean potentially a massive growth runway for early investors!

Like this one tiny social media company.

Our team discovered that right now, nearly 20% of all internet users in Australia were engaged with its platform!

For context, Facebook – one of the largest digital advertising platforms – has just over 50% of internet users within Australia.

And I have no doubt that as this still-small social media company starts raking in the advertising money… well, let's just say I don't think it will be in the "Forgotten 20" for much longer.

Because while this "Forgotten 20" company may be flying under many people's radars, it's still growing.

So, if you're an investor looking to make a fortune on the next wave of digital wealth, I think you can't afford to ignore this hidden gem.

We'd hate for you to miss this opportunity….

… which is why our investment team recently put together a time-sensitive report, "4 World Class Stocks Which Could Transform Your Wealth"

In this free report, you'll discover the name of the under-the-radar company I've been telling you about, plus three other stocks we believe have the potential to make investors rich.

However, this free report is only available members of our Share Advisor community.

I urge you see for yourself if this stock is right for your portfolio.

Because who knows when an opportunity like this will come around again?

And honestly, if you're worried about getting Share Advisor and it's not for you, it comes with a 30-day money back guarantee.

So…you can download the free report, read the analysis on all four stocks inside it… and still cancel if it isn't for you.

But again, please discover all of this for yourself. Enter your email address and click the link below to see how you can claim this report.

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Martyn Shaw holds no position in any of the stocks mentioned. Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool’s board of directors. Randi Zuckerberg, a former director of market development and spokeswoman for Facebook and sister to Meta Platforms CEO Mark Zuckerberg, is a member of The Motley Fool's board of directors. The Motley Fool Australia's parent company Motley Fool Holdings Inc. owns and has recommended Alphabet (A shares) and Meta Platforms, Inc. The Motley Fool Australia has recommended Alphabet (A shares), Alphabet (C shares), and Meta Platforms, Inc. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips. For more information about The Motley Fool see our Financial Services Guide. All returns cited are hypothetical and based on the percentage change between the stock price at the time of recommendation and the current or sell price (if the position has been closed) at the time of publication. Brokerage, taxes and any other associated costs are not taken into account. Please remember that investments can go up and down. Past performance is not necessarily indicative of future returns. Performance figures are not intended to be a forecast and The Motley Fool does not guarantee the performance of, or returns on any investment. Any money back guarantee is strictly limited to the subscription price paid for the product.