The Nine Entertainment Co. Holdings Ltd (ASX: NEC) share price is in focus after the company announced a six-year extension of its Premier League streaming and broadcast rights, securing access to all matches in Australia through 2034.
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What did Nine Entertainment report?
- Secured exclusive Australian streaming and broadcast rights for the Premier League from 2028–29 to 2033–34
- FY29 rights fee to remain broadly in line with FY28, before increasing at a ~3% CAGR over six years
- Stan EBITDA more than doubled from $40 million in FY21 to $81 million in FY26
- Premier League key to 50% growth in average Stan Sport subscribers over past year
What else do investors need to know?
Nine's new deal includes all Premier League matches each season, spanning 38 match weeks annually. The company will use both Stan and its broader media platforms to maximise audience reach and awareness for the sport.
The cost structure will shift, as legacy Optus contributions will end, but this will be offset by removing discounts for Optus subscribers and rolling out new cost-saving and revenue initiatives. The Premier League has been instrumental to the growth of Stan Sport, which itself has supported increases in subscription pricing.
What did Nine Entertainment management say?
Nine CEO Matt Stanton said:
Football is the ultimate global game, followed with remarkable intensity by millions of fans across Australia. Bringing the Premier League to Stan has been a genuine game-changer for our business, and we are very pleased to be extending the partnership for another 8 years. It sits at the heart of our strategy of premium content, particularly Sport that Unites.
This agreement further strengthens Nine's premium sport offering alongside the NRL and NRLW, all four Tennis Grand Slams, the Olympic Games, Rugby Union, the NBL and WNBL, Netball and more. Together, these partnerships reflect Nine's long-term strategy of investing in premium live sport and delivering the sporting moments that matter most to Australians.
What's next for Nine Entertainment?
Nine's focus remains on delivering premium sports content to build engagement on Stan Sport and across its platforms. The Premier League partnership is expected to underpin further subscriber growth and support pricing strategies for Stan Sport.
As costs rise gradually over the new rights term, Nine plans to balance this through new revenue initiatives and efficiencies while leveraging its wider broadcast assets.
Nine Entertainment share price snapshot
Over the past 12 months, Nine Entertainment shares have declined 51%, trailing the S&P/ASX 200 Index (ASX: XJO), which has risen 1% over the sam period.
