The All Ordinaries Index (ASX: XAO) is unlikely to surge 19% inside the next 12 months, but Macquarie Group Ltd (ASX: MQG) forecasts this ASX All Ords stock is well placed to do just that.
The promising stock in question is media and advertising company oOh!Media Ltd (ASX: OML).
oOh!Media shares closed up 1.82% on Wednesday, trading for $1.68 apiece.
That sees shares in the ASX All Ords stock up 42.37% in 2025, racing ahead of the 4.15% gains posted by the All Ords over this same time.
Atop those impressive year-to-date gains, oOh!Media shares also trade on a 3.13% fully franked trailing dividend yield.
And if Macquarie has it right, oOh!Media could continue to charge ahead of the benchmark in the year ahead.
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Why this ASX All Ords stock could keep charging higher
In a research report released on Monday, Macquarie's analysts sounded a positive note on the growth outlook for out-of-home advertising spending.
Noting that April's data was impacted by a boost in political advertising spending ahead of the Federal election, the broker said that Australian ad spend grew 3% year on year over the month. Ad spend was tracking at 4% growth year to date.
As for ASX All Ords listed oOh!Media, Macquarie said that out-of-home ads lead traditional media categories' performance, with 14% growth in 2025 year to date (13% growth in April).
Out-of-home ads, which encompass formats such as billboards, posters, and digital displays, now hold a market share of 16% in Australia. That's up 1.4% year on year.
According to Macquarie, "We continue to see out-of-home as a structural winner in traditional media [free to air TV, radio and print], which supports our outperform rating on oOh!Media."
The broker has a 12-month price target of $2.00 per share on that ASX All Ords stock. That represents a potential upside of 19% from yesterday's closing price. And it doesn't include those upcoming dividends.
Separately, Macquarie maintained its neutral rating on Seven West Media Ltd (ASX: SWM) shares. The broker has an 18 cent per share 12-month price target on the multimedia company, which is 16% above Wednesday's closing price.
What's the latest from oOh!Media?
The ASX All Ords media company held its annual general meeting (AGM) on 15 May.
oOh!Media chair Tony Faure opened the meeting by noting, "oOh! is well positioned for future profitable growth."
Faure added:
In a rapidly changing media landscape, the out-of-home advertising market continues to experience structural growth, even as other traditional channels face ongoing challenges.
Our network is the largest and most diverse in Australia and New Zealand, reaching over 98% of metropolitan Australians each week and comprises more than 35,000 premium assets.
