Betmakers share price halted amid reports of major News Corp deal

Rumour has it that Betmakers will supply the technology for a new online sports betting company coming to Australia.

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Key points

  • Shares in Betmakers Technology Group Ltd are in a trading halt
  • It follows reports a new online sports betting business in Australia will use Betmakers technology 
  • It's reported a consortium that includes News Corp is working to establish the new business

Shares in Betmakers Technology Group Ltd (ASX: BET) were placed in a trading halt by the company before the market open today pending an announcement.

The move follows media reports that News Corporation (ASX: NWS) has joined a consortium that intends to launch a new online sports betting company in Australia.

According to the Wall Street Journal, owned by News Corp, unnamed sources familiar with the matter say the consortium intends to use Betmakers technology to power the new business.

Before the news broke, the Betmakers share price rose by almost 5% yesterday to finish the day at 65 cents. Betmakers will remain in a trading halt until either the announcement is made or Friday's market open.

Just in time for Spring carnival racing

The report said a Las Vegas digital sports gambling investment company Tekkorp Digital (NASDAQ: TEKKW) and Australian industry executive Matthew Tripp are working with News Corp to establish the new business. It has a working name of BetR.

The consortium is apparently preparing to announce the new company this week. They hope to launch the product in time for the Australian Spring horse racing season, which starts in late August.

Betmakers share price summary

As my Fool colleague James reported yesterday, Betmakers is currently among the top 10 most shorted shares on the ASX. Investors appear to be concerned over its valuation and cash burn.

The Betmakers share price is down 22% year to date and 48% over the past 12 months.

Motley Fool contributor Bronwyn Allen has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. owns and has recommended Betmakers Technology Group Ltd. The Motley Fool Australia has recommended Betmakers Technology Group Ltd. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

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