Seven West (ASX:SWM) share price slumps despite good news of Prime acquisition

Seven West's takeover of Prime Media has been given the final tick of approval.

| More on:
A man looks sad and reflective as he sits on his sofa with television remote control in hand.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The Seven West Media Ltd (ASX: SWM) share price slipped on Thursday despite the company's acquisition of Prime Media Group Limited (ASX: PRT) clearing its final hurdle.

The takeover can now go ahead and will be completed on 31 December. However, the news didn't elicit a positive response from the market.

As of today's close, the Seven West share price is 61 cents, 0.81% lower than its previous close.

Meanwhile, the Prime Media share price surged 2.27% higher to trade at 45 cents.

For context, the S&P/ASX 200 Index (ASX: XJO) finished the day 0.31% higher.

Let's take a closer look at the latest update on Seven West's proposed takeover.

Seven West share price flops despite takeover news

The market bid the Seven West share price lower today despite its latest takeover surpassing the progress of its previous attempt to buy Prime Media.

Back in 2019, Seven West's merger proposal was blocked by 53.5% of Prime Media's shareholders. Today, more than 99% of Prime Media shareholders approved of the transaction.

Seven West is now set to take over its media peer for $131.88 million. That will see Prime Media shareholders receiving 36 cents per security they hold.

While that's currently 20% less than the Prime Media share price, at the time Seven West posed its offer it represented a 56% premium on Prime Media's previous close.

Prime Media operates the Prime7 television network in Eastern Australia and its sister network GWN7 in parts of Western Australia.

The transaction will be conducted through the acquisition of Prime Television, Seven Affiliate Sales, and all their subsidiaries, by Seven West.

The company believes the takeover will "create the leading wholly-owned commercial premium broadcast, video, and news network".

Despite today's dip, the Seven West share price is 32% higher than it was prior to announcing the acquisition. It has also gained 69% year to date.

Motley Fool contributor Brooke Cooper has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

More on Mergers & Acquisitions

A man stands with his arms crossed in an X shape.
Consumer Staples & Discretionary Shares

Guess which ASX 200 stock is tumbling after rejecting a takeover offer

Bapcor has appointed its new CEO and dropped a bombshell at the same time.

Read more »

Man with rocket wings which have flames coming out of them.
Mergers & Acquisitions

Guess which ASX mining stock is rocketing 65% on takeover deal

This mining stock is starting the week with an almighty bang.

Read more »

A businesswoman holding a briefcase rests her head against the glass wall of a city building, she's not having a good day.
Mergers & Acquisitions

Lendlease shares crack as watchdog growls at $1.3 billion payday

A lack of competition could prevent this real estate group from cashing in.

Read more »

A man in a hard hat puts his finger up to say 'number one' in front of an oil mine
Mergers & Acquisitions

Santos share price smashing the benchmark amid new takeover rumours

ASX 200 investors are sending Santos shares soaring following the latest takeover speculations.

Read more »

three businessmen high five each other outside an office building with graphic images of graphs and metrics superimposed on the shot.
Mergers & Acquisitions

Guess which ASX 200 share is pushing higher on $480m asset sale

This stock is avoiding the market weakness on Monday.

Read more »

A man holding a cup of coffee puts his thumb up and smiles while at laptop.
Bank Shares

ANZ shares higher on 'significant' $4.9b Suncorp Bank acquisition approval

The big four bank is a step closer to sealing its deal.

Read more »

A male investor wearing a blue shirt looks off to the side with a miffed look on his face as the share price declines.
Energy Shares

Paladin Energy shares sink on $1.25b uranium acquisition news

Investors haven't responded positively to the news.

Read more »

A fit man sits and prepares to dive into a hole made in frozen ice.
Mergers & Acquisitions

Paladin Energy shares on ice as fission-powered acquisition rumours grow

It looks like Paladin is about to go shopping...

Read more »