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Which ASX shares benefit the most from the Christmas season?

It’s the day before Christmas and you might be wondering which ASX shares to invest your cash in over the Christmas period.

Here’s a quick guide to understanding which Aussie shares you should be watching as we head towards the new year.

ASX retail shares could cash in at Christmas

Retail is the obvious place to look ahead of Christmas for ASX shares.

However, it might not be all positive news for the Aussie retailers this spending season

The likes of Harvey Norman Ltd (ASX: HVN) and JB Hi-Fi Limited (ASX: JBH) are well-placed to capitalise if we have a strong Christmas spending spree. Likewise, Woolworths Ltd (ASX: WOW) and Coles Group Ltd (ASX: COL) could see their ASX shares climb higher from our Christmas lunch and dinner spending.

However, another year of weak Boxing Day sales could hurt the Aussie retailers and see the Consumer Discretionary sector start 2020 under pressure.

A-REITs could benefit from a strong holiday season

Another group of ASX shares to benefit from the holiday period is the Australian real estate investment trusts (REITs).

Scentre Group (ASX: SCG) owns and operates Westfield and stands to benefit from a strong holiday season.

If Stockland Ltd (ASX: SGP) tenants have strong earnings, that’s a good sign that vacancies could be lower in the new year.

I’d keep an eye on ASX shares in the Aussie REITs as we enter January 2020.

Tourism shares are worth watching

While retailers and REITs might benefit directly from Christmas, so too could the ASX tourism shares.

I’d be watching Webjet Ltd (ASX: WEB) and Qantas Airways Ltd (ASX: QAN) this December.

Lower interest rates means more discretionary income and that could mean more travelling this summer.

As we look towards the start of 2020, the ASX tourism shares could be in the buy zone after a strong holiday period. 

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Motley Fool contributor Kenneth Hall has no position in any of the stocks mentioned. The Motley Fool Australia has recommended Scentre Group and Webjet Ltd. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

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