Why the Super Retail share price pushed higher today

The Super Retail Group Ltd (ASX:SUL) share price has pushed higher this morning after announcing a key appointment…

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The Super Retail Group Ltd (ASX: SUL) share price is on course to finish the week on a positive note.

In morning trade the retail group's shares are up 1% to $9.49 following the announcement of a key appointment.

What did Super Retail announce?

This morning Super Retail announced the appointment of Paul Bradshaw as the managing director of its outdoor business BCF. The experienced retail leader will commence with the company on November 25 2019 and sit on its executive leadership team.

Mr Bradshaw will be joining Super Retail from supermarket giant Coles Group Ltd (ASX: COL), where he has worked for nine years in several executive leadership positions. This includes Coles' chief store operations officer and group general manager of store development.

Prior to working for Coles, Bradshaw held senior management positions at the UK's second largest supermarket chain, ASDA.

Super Retail's managing director and chief executive officer, Anthony Heraghty, believes that Mr Bradshaw is a good fit for the BCF business.

He said: "Paul has significant frontline retailing expertise and is a great fit for Australia's leading outdoor goods retailer BCF and its large, dedicated customer base."

Adding: "Paul describes himself as a customer-obsessed retailer, which is perfectly aligned with BCF's customer-centric approach to retailing. Our engaged BCF team prides itself on providing expert advice to our loyal customers. Having worked with some of the world's most successful brands in his 30-year career in the retail sector, Paul will bring hands-on leadership, extensive operational experience and a sharp focus on retail execution to the business."

Mr Bradshaw said: "BCF is Australia's favourite outdoor store and I am excited about joining a great business and working with team members who are so focused on customer satisfaction. I also look forward to working with the leadership team at Super Retail Group, which is home to some of Australia's best regarded retail brands."

The market appears to be pleased with this appointment and confident that his arrival will be a boost to the BCF brand.

Also making an appointment today is National Australia Bank Ltd (ASX: NAB) This morning the banking giant named veteran banking executive Ross McEwan as its new chief executive officer.

Motley Fool contributor James Mickleboro has no position in any of the stocks mentioned. The Motley Fool Australia owns shares of National Australia Bank Limited and Super Retail Group Limited. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

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