The Tinybeans Group Limited (ASX: TNY) share price has been one of the best performers on the local market today.
The Tinybeans share price rocketed over 21% in this morning's trade reaching a high of $1.34 following the company's feature as Apples App of the Day.
App of the Day
Investors have been piling into Tinybeans on Thursday as the company announced that Apple (NASDAQ: AAPL) had chosen the Tinybeans application to feature as its App of the Day.
As App of the Day, the Tinybeans platform gains exposure to Australia, France, Brazil and 73 other countries for 24 hours. Less than 500 apps in the world are featured as App of the Day each year and the increased exposure usually drives 2 to 3 times more impressions on the app within the next 24 hours, leading to growth in the number of downloads.
The featuring of Tinybeans in the App store coincides with Apple's Worldwide Developer Conference where the major theme has been around user data privacy. The announcement demonstrates the importance of privacy among users and could see Tinybeans become a household name.
Apple's headline for the App of the Day reads; "Never lose a childhood memory: Tinybeans Family and Baby album is here to help".
What they do
Tinybeans is a free social media platform developed in Australia, aimed at parents who want to capture, store and share photos and videos of their children within a secure community.
The Tinybeans platform is designed to boost online safety and security and maintain user privacy. The application creates a contained, invite-only environment where parents can upload photos and videos of their kids and securely share the content with an approved network.
Tinybeans currently has an engaged user base of 3.2 million members in over 200 countries and generates revenue through advertising from brands, premium subscriptions and printed products.
