Can Stan’s “Billions” help grow Nine Entertainment Co Holdings Ltd?

Strategic partnerships with studios and networks such as US based Showtime could be the future of Nine Entertainment Co Holdings Ltd (ASX: NEC) through its investment in Stan.

Stan, the video on demand streaming service similar to Netflix has experienced significant subscriber growth due to the popularity of its shows led by Showtime’s “Billions”.

A market update by Nine today showed that in just the 3 years since 2015, Stan now has over 930,000 subscribers and expects to become cashflow positive late FY 18 to early FY 19.

It’s no surprise then that Nine expects video on demand as well as premium TV & digital to constitute a bigger part of its revenue going forward.

Foolish Takeaway

I think the trend towards on demand video and music streaming is undeniable which is positive for Stan & Nine. There is however the risk that Netflix might take market share from Stan by spending more on content.

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Motley Fool contributor Kevin Gandiya has no position in any of the stocks mentioned.

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The Motley Fool Australia has no position in any of the stocks mentioned. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

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